The verdict in three sentences
A personalized mobile demo converts better than a pitch: closing rises by about 25 % after a live demonstration. The ideal script lasts under 7 minutes, shows a real Wave or Orange Money payment, and displays the prospect's name on screen. The meeting → sale rate reaches 30 % when the demo is well run.
The 7-minute demo script
A demo is not an exhaustive guided tour: it's a short story showing the prospect making money. Here is the timed script.
| Minute | Sequence | Goal |
|---|---|---|
| 0:00-1:00 | 3 qualifying questions | Understand the real need |
| 1:00-2:30 | Home screen with prospect's name | "It's already mine" effect |
| 2:30-4:30 | Product journey → cart | Show the simplicity |
| 4:30-6:00 | Live Wave / OM payment | Proof it works |
| 6:00-7:00 | Price + ROI + next step | Close on action |
The 3 qualifying questions
Before showing anything, qualify. Three questions are enough to tailor the demo and reveal the budget.
| Question | What it reveals | Ideal reaction |
|---|---|---|
| "How do you sell today?" | Current channel, pain | Target the lost revenue |
| "How many clients per week?" | Volume, ROI potential | Quantify the return |
| "Do you accept Wave / OM?" | Payment maturity | Show native integration |
If the prospect makes 30 sales a week and has no online store, the lost revenue alone justifies the site.
The referral program: selling through the demo
As a Kolonell referrer, the demo is your best tool: you have nothing to code, you show a personalized template, and you earn the commission at signing.
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| Segment | Commission | Recurring | Average deal |
|---|---|---|---|
| Showcase | 15 % | 5 % / month | 250,000-1,200,000 FCFA |
| E-commerce | 12 % | 5 % / month | 1,000,000-4,000,000 FCFA |
| Marketplace | 10 % | — | 2,500,000+ FCFA |
| Institutional | 8 % | — | 5,000,000+ FCFA |
A Starter e-commerce store at 1,000,000 FCFA closed after a 7-minute demo earns the referrer 120,000 FCFA immediately.
Mini case study
Ibrahim, a referrer in Dakar, gives a demo to Fatou, who runs a cosmetics shop. He opens the home screen labeled "Cosmétiques Fatou", adds a product to the cart, and pays 5,000 FCFA via Wave in front of her: the notification arrives in 4 seconds. Fatou makes 40 sales/week; Ibrahim projects 3 extra online sales per week, meaning the site pays for itself in 2 months. She signs a Starter e-commerce: Ibrahim's commission = 12 % × 1,000,000 = 120,000 FCFA.
FAQ
How long should a demo last? Under 7 minutes. Beyond that attention drops and the prospect gets lost in details; the short demo raises closing by about 25 %.
Should you show a real payment? Yes, absolutely. A real 5,000 FCFA Wave or OM payment with a live notification is the most convincing proof a pitch cannot replace.
How do you personalize the demo? Show the prospect's name on the home screen and use their real products. The "it's already my store" effect triggers the urge to sign.
How to handle the price objection at the end of the demo? Answer with ROI: if a single new client pays for the site, price becomes an investment, not a cost. That adds about 20 % to closing.
What is the meeting-to-sale rate after a demo? About 30 % with a personalized demo and a live payment, versus 10-15 % for a plain verbal pitch.
Become a Kolonell referrer. A 7-minute demo, a live Wave payment, and you earn 12 to 15 % commission at signing. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
