The verdict in three sentences
For a road-haulage SME with 25 seats, a SaaS TMS billed at 80 to 150 EUR per user per month means 24,000 to 45,000 EUR per year, and never fits your real routes. A custom TMS (transport orders, route planning, eCMR, automated invoicing) costs 50,000 to 120,000 EUR to build, then a few thousand euros of yearly maintenance. Past 20 users and 3 years of use, custom becomes cheaper than the subscription while optimizing mileage.
Off-the-shelf TMS vs custom TMS: the real 4-year cost
Vendors like Akanea or Shiptify bill per named user. Custom is a capital investment amortized over 3 to 5 years, then almost free to run.
| Item (25 users) | SaaS market TMS | Custom TMS |
|---|---|---|
| Initial license / build | 0 EUR (subscription) | 50,000 to 120,000 EUR |
| Monthly cost / user | 80 to 150 EUR | 0 EUR |
| Annual subscription 25 seats | 24,000 to 45,000 EUR | 0 EUR |
| Maintenance / hosting per year | included | 6,000 to 12,000 EUR |
| Total over 4 years | 96,000 to 180,000 EUR | 74,000 to 168,000 EUR |
| Code ownership | no | yes |
At 25 seats, the break-even sits around 42 to 46 months: after that, each month costs only hosting instead of 2,000 to 3,750 EUR of subscription.
The modules that drive ROI
A TMS is only worth it if it steers two levers: fill rate and admin time. Here are gains as a 2026 order of magnitude on a 15-vehicle fleet.
| Module | Measured effect | Estimated annual gain |
|---|---|---|
| Route optimization | -12% empty miles | 18,000 to 30,000 EUR |
| Automated invoicing (eCMR) | -8 h/week admin | 12,000 to 16,000 EUR |
| Fuel & consumption tracking | -6% diesel | 9,000 to 14,000 EUR |
| Client portal / proof of delivery | -30% support calls | 4,000 to 7,000 EUR |
| Margin-per-route dashboard | +3 pts margin | variable |
On these items alone, cumulative returns often exceed 40,000 EUR per year, repaying a median build in 18 to 30 months.
Mini case study
Marc, owner of a 22-person haulage SME in Rennes, pays 118 EUR per month for 20 Akanea licenses, i.e. 28,320 EUR per year. He invests 78,000 EUR in a custom TMS amortized over 4 years (19,500 EUR/year) plus 8,000 EUR of hosting, i.e. 27,500 EUR/year — already slightly below his subscription. But route optimization cuts 12% of empty miles on 340,000 billed km, saving roughly 24,000 EUR in diesel and tolls. Net result: he gains about 24,000 EUR in year one, and the gap widens each following year once the build is amortized.
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FAQ
How long to deliver a custom TMS?
Expect 16 to 26 weeks depending on scope: orders and routes first (8-10 weeks), then eCMR, invoicing and client portal. A working MVP on routing can ship in 10 weeks.
Can we keep our existing tools (accounting, telematics)?
Yes. A well-designed TMS integrates via API with your accounting software and telematics boxes. Budget 5,000 to 12,000 EUR per integration depending on the partner API quality.
Is eCMR really recognized?
The electronic consignment note (e-CMR protocol) is recognized in signatory countries and saves 8 h/week of data entry. It secures proof of delivery and speeds invoicing by several days.
What if our business doubles?
Unlike SaaS where each new user costs 80 to 150 EUR/month, your custom TMS does not bill per seat: adding 20 drivers changes your software cost by nothing but a little hosting.
Do we need a project lead on the carrier side?
Yes, plan a business referent available 1 to 2 days a week during the build. It is the number-one success factor: they validate routing rules and invoicing cases.
Let's scope your project. Describe your fleet, seat count and current tools: we will price a custom TMS, build 50,000 to 120,000 EUR depending on scope, first module deliverable within 10 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.