The verdict in three sentences
SaaS wins on time-to-market and small volumes: live in days, no heavy upfront cost. Custom wins on large volumes and business specificity: you own the code and pay once. In Singapore in 2026, the tipping point sits around 30 to 80 users; below it, stay on SaaS, above it, the build pays off.
5-year TCO analysis
SaaS looks cheaper at launch but its cost grows linearly with user count. Custom has a high initial cost then marginal. Here is the estimate, 2026 order of magnitude, for a client portal.
| Line item | Custom | Off-the-shelf SaaS |
|---|---|---|
| Initial cost | 35 000 - 100 000 SGD | 0 - 3 000 SGD (setup) |
| Recurring cost | Hosting 150-600 SGD/month | 20 - 85 SGD/user/month |
| Enhancement maintenance | 4 000 - 12 000 SGD/year | Included |
| Time to launch | 3 - 6 months | A few days |
| Code ownership | Full (client) | None (tenant) |
| Customization | Unlimited | Limited to configuration |
At 55 SGD/user/month, 50 users cost 33 000 SGD/year on SaaS, or 165 000 SGD over 5 years: more than a custom portal at 75 000 SGD amortized. Under 30 users, SaaS stays unbeatable.
Build-versus-buy decision criteria
Cost is only one factor. The specificity of your processes, your need for independence and the usage horizon decide just as much. This table sums up when each option wins.
| Situation | Recommended choice | Reason |
|---|---|---|
| Fewer than 30 users | SaaS | Unbeatable cost and speed |
| More than 80 users | Custom | Favorable 5-year TCO |
| Highly specific processes | Custom | Unlimited customization |
| Immediate need | SaaS | Live in days |
| Sensitive data/sovereignty | Custom | Full control, chosen hosting |
| Limited upfront budget | SaaS | No heavy capex |
Beyond the math, ask one question: is this portal a competitive advantage? If yes, custom protects your differentiation; if it is a commodity, buy a SaaS.
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Mini case study
Julien, operations director of a B2B services firm in Singapore (60 active clients), wants a case-tracking portal. Custom quote: 72 000 SGD build, 350 SGD/month hosting, 7 000 SGD/year maintenance. SaaS alternative: 62 SGD/user/month for 60 seats, or 44 640 SGD/year. Over 5 years, SaaS reaches 223 200 SGD. Custom totals 72 000 + (350 x 60) + (7 000 x 5) = 128 000 SGD. With 60 users above the tipping point, Julien chooses custom: he saves roughly 95 000 SGD over 5 years, owns the code and tailors the portal to his specific processes, a competitive advantage he cannot outsource.
FAQ
At how many users does custom become profitable? Generally around 30 to 80 users depending on the per-seat price. At 55 SGD/user/month the threshold falls fast; at 20 SGD, SaaS stays competitive far longer.
Is custom riskier? Project risk exists (timeline, budget), controlled by a brief and milestones. In exchange, you remove the risk of SaaS price hikes and dependence on a third-party vendor.
How long to deliver a custom portal? Expect 3 to 6 months depending on complexity. SaaS starts in days, which often justifies beginning on SaaS then switching to custom once the need stabilizes.
Who owns the data in a SaaS? You remain the data owner, but it is hosted by the vendor. Check reversibility and export; a migration off SaaS costs 7 000 to 20 000 SGD depending on volume.
Can I start on SaaS then move to custom? Yes, it is a prudent strategy. You validate the need cheaply, then invest in the build once volume and processes stabilize beyond the break-even point.
Let's scope your project. Give us your user count and key processes: we cost the 5-year TCO of both options, custom portal from 35 000 SGD. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
