The verdict in three sentences
A custom B2B distribution/wholesale platform costs between EUR 60,000 and EUR 150,000 in Dubai in 2026. The gain comes from the online ordering portal (up to 40 % of orders shifted to self-service), automated per-customer pricing and real-time multi-warehouse stock. For a wholesaler with 500 to 5,000 SKUs and 200+ trade customers, the investment pays back in 12 to 18 months.
What a B2B distribution platform costs in Dubai
Cost depends on the catalogue, pricing-grid complexity and integrations (accounting, EDI, ERP). 2026 orders of magnitude.
| Module | Indicative cost (EUR) | B2B portal | Main gain |
|---|---|---|---|
| Catalogue + product sheets | 12,000 - 28,000 | Browsing | Sales base |
| Per-customer pricing / discounts | 15,000 - 35,000 | Personalised prices | Margin control |
| B2B ordering portal | 18,000 - 40,000 | Self-service ordering | -data entry time |
| Multi-warehouse stock | 10,000 - 24,000 | Real-time availability | -stockouts |
| Accounting / EDI integration | 12,000 - 30,000 | - | Automatic invoices |
| Sales dashboard | 8,000 - 18,000 | - | Sales steering |
Full project delivered in batches over 6 to 11 months, with the ordering portal the highest-impact module on sales productivity.
Custom or off-the-shelf?
| Criterion | Off-the-shelf | Custom platform |
|---|---|---|
| Year 1 cost | EUR 6,000 - 30,000 | EUR 60,000 - 150,000 |
| Year 3 cost (cumulative) | EUR 18,000 - 90,000 | EUR 60,000 - 165,000 |
| Complex pricing grids | Limited | Unlimited |
| Multi-warehouse stock | Depends on offer | Native |
| EDI/accounting integration | Connectors | Custom-built |
| B2B customer experience | Generic | On brand |
Beyond 3 years, custom becomes competitive while handling per-customer pricing grids often unmanageable off-the-shelf.
Mini case study
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Karim, director of an equipment wholesaler in Dubai, manages 2,800 SKUs, 3 warehouses and 320 trade customers. His 4 sales reps spend 40 % of their time keying in phone orders. He invests EUR 118,000 in a custom platform (catalogue, per-customer pricing, ordering portal, multi-warehouse stock, EDI).
Outcome over 12 months: 42 % of orders shift to self-service, freeing the equivalent of 1.5 sales FTE (~EUR 60,000/year) redeployed to prospecting; reliable multi-warehouse stock cuts stockouts and recovers ~EUR 35,000 in sales. The investment amortises in ~15 months.
FAQ
What is the minimum budget to start? Budget EUR 35,000 to 50,000 for a catalogue + ordering portal + per-customer pricing, before adding multi-warehouse and EDI.
Can we set different prices per customer? Yes: it is the core of B2B. Grids per customer, per volume, per contract and automatic discounts are handled natively.
What gain on order entry? A self-service portal typically shifts 30 to 40 % of orders online, freeing sales time for value-added selling.
Are EDI and our accounting integrable? Yes: EDI (orders/invoices) and integration with Sage, an ERP or in-house accounting are designed in from the start.
How long to implement? A first usable batch in 3 months; full project in 6 to 11 months depending on catalogue and integrations.
Let's scope your project. Give us your SKU count, warehouses and trade-customer base: we will price the highest-ROI scope (indicative budget EUR 60,000-150,000) and a batch timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
