The verdict in three sentences
In Burkina Faso, Orange Money and Moov Money cover most of the market and are enough to collect online without a bank card. A Starter launches in under 5 weeks for 1,000,000 to 1,500,000 FCFA, with operator fees of 1.7 to 1.8 %. Intra-Ouaga delivery takes 24 to 48 hours, for hosting of around 25,000 FCFA/month.
Price grid by tier (Ouagadougou, 2026)
2026 order of magnitude for the Burkinabe market. The dual Orange Money + Moov Money integration is included from the Starter to cover both subscriber bases.
| Tier | Dev price (FCFA) | Catalog | Payments | Timeline |
|---|---|---|---|---|
| Starter | 1,000,000 - 1,500,000 | up to 50 products | Orange Money + Moov Money | 4-5 weeks |
| Growth | 2,000,000 - 2,800,000 | unlimited | + Stripe cards | 6-8 weeks |
| Premium | 3,000,000 - 3,500,000 | unlimited + PWA | all + multi-currency | 8-11 weeks |
The Starter validates demand in Ouagadougou with a focused catalog. Growth adds stock management, reviews and promo codes. Premium ships an installable app, useful to build loyalty among a core of recurring buyers.
Burkinabe payments and logistics
Mobile money is unavoidable. Here are the parameters to build into your 2026 model.
| Parameter | Orange Money | Moov Money |
|---|---|---|
| Merchant fee | ~1.8 % | ~1.7 % |
| Transaction cap | 2,000,000 FCFA | 2,000,000 FCFA |
| Confirmation | webhook + USSD | webhook + USSD |
| Intra-Ouaga delivery | 24-48 h | 24-48 h |
Offering both operators at checkout avoids losing the buyer who lacks the requested wallet. On logistics, motorbike couriers cover Ouagadougou's sectors in 24 to 48 h, with cash on delivery possible as a complement.
Mini case study
Fatou, who sells wax fabrics and accessories in Ouagadougou, launches a Starter at 1,200,000 FCFA. She targets 40 orders/month at 22,000 FCFA, i.e. 880,000 FCFA in revenue. With a 55 % Orange / 45 % Moov mix, her average fees are 1.755 %, about 15,444 FCFA/month. Hosting: 25,000 FCFA. She recovers the development cost in about three months of net margin.
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FAQ
Which operators to sell online in Burkina Faso?
Orange Money and Moov Money cover most of the market. Integrating both at checkout maximizes the conversion rate.
How much does a Ouagadougou store cost in 2026?
From 1,000,000 to 1,500,000 FCFA for a Starter, up to 3,500,000 FCFA for a Premium with app and multi-currency.
What are the per-transaction fees?
About 1.8 % on Orange Money and 1.7 % on Moov Money in 2026, merchant-side. Build them into your margin.
How long until the store is live?
A Starter ships in 4 to 5 weeks if product sheets are ready. Premium needs 8 to 11 weeks.
What is the per-transaction cap?
About 2,000,000 FCFA per transaction in 2026, enough for most baskets in Ouagadougou.
Let's talk about your project. We'll price your Ouaga store with Orange Money + Moov Money and its timeline. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.