The verdict in three sentences
A premium template rebuild costs GBP 3,000 to 5,500 and is enough when your positioning is clear but your site is dated. A bespoke rebuild (GBP 7,000 to 16,000) is justified as soon as the site must carry an acquisition strategy and a differentiating expertise narrative. The real calculation is not the project price but the cost of a conversion rate stuck at 1.2% while your competitors convert at 3%.
2026 price ranges in London
The London market sits at the higher end of UK rates, with sharp gaps between freelancers and structured agencies. Here are the 2026 orders of magnitude for a consulting firm of 5 to 30 consultants.
| Service type | 2026 price (GBP) | Timeline | Best for |
|---|---|---|---|
| Premium template rebuild | 3,000 - 5,500 | 4 - 6 weeks | Fast repositioning, controlled budget |
| Semi-bespoke rebuild | 5,500 - 9,000 | 6 - 8 weeks | Differentiating design, blog, case studies |
| Full bespoke rebuild | 7,000 - 16,000 | 8 - 10 weeks | Acquisition strategy, animations, deep SEO |
| Copywriting add-on | 1,300 - 3,500 | +2 weeks | Firms without in-house marketing |
The choice of provider weighs heavily on the day rate and therefore on total budget.
| Profile | 2026 day rate (GBP) | Typical rebuild effort | Project oversight |
|---|---|---|---|
| Junior freelancer | 220 - 320 | 15 - 25 days | Low |
| Senior freelancer | 350 - 500 | 12 - 20 days | Medium |
| Structured agency | 500 - 700 | 15 - 30 days | Strong (dedicated PM) |
| Premium studio | 650 - 900 | 20 - 40 days | Full (UX + design + dev) |
Cost per line item, to read a quote
A serious rebuild quote always breaks down the effort. On a bespoke GBP 11,000 project, the typical 2026 split is: UX and discovery 15% (GBP 1,650), UI design 25% (GBP 2,750), development 40% (GBP 4,400), content and integration 12% (GBP 1,320), technical SEO and QA 8% (GBP 880). A quote that hides these lines often conceals underestimated development or missing UX work.
Mini case study
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Antoine, partner at an organisation-consulting firm in London (18 consultants), rebuilds a site receiving 20,000 visits per year converting at 1.2%, or 240 contact requests. His win rate into engagements is 8%, for an average engagement of GBP 20,000.
After a bespoke rebuild at GBP 11,000 with a conversion journey, quantified case studies and a qualified form, the conversion rate reaches 3%, or 600 requests. At a constant win rate that means 48 annual engagements instead of 19, or 29 additional engagements. Even counting a single extra engagement won, the investment is already repaid. The rebuild cost is recovered in under two months of activity.
FAQ
How long does a firm website rebuild take? Expect 4 to 6 weeks for a template rebuild, 8 to 10 weeks for bespoke. The main cause of delay is client-side content validation, not development.
Should content be rewritten or reused? Reusing content that converts at 1.2% perpetuates the problem. Budget GBP 1,300 to 3,500 for expertise- and proof-driven rewriting; it is often the best-ROI line item.
Agency or freelancer for a consulting firm? A senior freelancer (day rate GBP 350-500) works for a scoped rebuild. Once the project mixes acquisition strategy, SEO and animations, an agency with a project manager reduces the risk of overrun.
How do I avoid losing SEO during the rebuild? Require a page-by-page 301 redirect plan and the retention of high-performing URLs. A poorly migrated rebuild can drop traffic 20 to 40% for several months.
What maintenance budget should I plan after the rebuild? Count on 12 to 18% of build cost per year, or GBP 1,300 to 2,900 for an GBP 11,000 site, covering security, updates and small enhancements.
Let's scope your project. Tell us about your current site, your visit volume and your conversion target: we will price the right rebuild, from premium template to fully bespoke. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
