The verdict in three sentences
A custom fleet management app for 60 vehicles in Dakar costs between 7,000,000 and 15,000,000 FCFA (about 10,700 to 22,900 EUR), delivered in 3 months, plus about 5,400,000 FCFA of telematics units at 90,000 FCFA each. The return comes first from fuel, with consumption down 12 to 18% thanks to control over routes, engine idling and refuelling. Against an imported SaaS billed in dollars, custom becomes cheaper from year two and fits your real delivery rounds.
Where a Dakar distribution fleet's money goes
A delivery van running between Dakar, Rufisque, Thiès and Mbour covers 2,500 to 4,000 km per month. At Senegal's 2026 diesel price, fuel is the largest expense, ahead of maintenance and fines. Without tracking, the gaps stay invisible: detours, long idling in VDN traffic, shared fuel cards.
| Monthly item for 60 vehicles | Without tracking (2026 order of magnitude) | With app and telematics | Difference |
|---|---|---|---|
| Fuel | 27,000,000 FCFA | 22,700,000 to 23,800,000 FCFA | -12 to -16% |
| Corrective maintenance (breakdowns) | 3,600,000 FCFA | 2,700,000 FCFA | -25% |
| Off-mission kilometres | 8 to 12% of total | 2 to 4% | -6 to -8 points |
| Engine idling time | 1 h 30 per vehicle per day | 40 min | -55% |
| Fines and claims | 900,000 FCFA | 600,000 FCFA | -33% |
| Manager admin time | 35 h per month | 10 h per month | -25 h |
What the app includes and its price
The core covers geolocation, fuel and maintenance. Rounds, a driver app and accounting integrations come next.
| Module | Content | Indicative 2026 cost (FCFA) |
|---|---|---|
| Real-time GPS tracking | Map, trip history, geofencing of depots and customers | 1,800,000 to 3,500,000 |
| Fuel | Fuel card import, consumption per vehicle, variance alerts | 1,200,000 to 2,500,000 |
| Maintenance | Mileage schedules, inspections, insurance, garages | 1,000,000 to 2,000,000 |
| Driver app | Departure checklist, photos, delivery signature, offline mode | 1,500,000 to 3,500,000 |
| Rounds and assignments | Planning, proof of visit, delays | 1,000,000 to 2,500,000 |
| Dashboards and exports | Cost per km, driver ranking, Sage or Excel export | 500,000 to 1,000,000 |
| Total | 7,000,000 to 15,000,000 | |
| Telematics units | 90,000 FCFA per vehicle, i.e. 5,400,000 for 60 | hardware |
| SIM subscription and hosting | 3,000 to 5,000 FCFA per vehicle per month | recurring |
By comparison, a Miami agency would bill the same scope at 80,000 to 150,000 USD, i.e. 48 to 90 million FCFA, without the offline mode needed on some inland roads.
Imported fleet SaaS or custom build
| Criterion | International SaaS | Custom app |
|---|---|---|
| Cost per vehicle | 25 to 45 USD per month | 3,000 to 5,000 FCFA per month hosting |
| Annual cost for 60 vehicles | 10,800,000 to 19,400,000 FCFA | 2,200,000 to 3,600,000 FCFA |
| Local fuel cards | Rarely integrated | Import of your stations' statements |
| Language and driver interface | English, poorly adapted | French, Wolof possible, icons |
| Cumulative 3-year cost | 32,000,000 to 58,000,000 FCFA | 18,000,000 to 31,000,000 FCFA, hardware included |
| Roadmap | Vendor's roadmap | Driven by your needs |
Mini case study
Fatou, logistics manager at a consumer goods distributor in Dakar, runs 60 vehicles. Fuel costs 27,000,000 FCFA per month. The total project comes to 10,500,000 FCFA for the app plus 5,400,000 FCFA of hardware, i.e. 15,900,000 FCFA. After three months of operation, consumption falls by 14%, saving 3,780,000 FCFA per month. Recurring fees of 240,000 FCFA per month are easily covered. The project pays back in just over 4 months, and Fatou recovers 25 hours a month she used to spend checking fuel receipts.
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FAQ
What does a fleet management app cost in Dakar?
Budget 7,000,000 to 15,000,000 FCFA for the app depending on modules, plus 90,000 FCFA of hardware per vehicle. Recurring fees are 3,000 to 5,000 FCFA per vehicle per month.
How long does rollout take?
The standard timeline is 3 months, including 2 to 3 weeks to fit units on a 60-vehicle fleet. GPS tracking can be live from week four.
Is a 12 to 18% fuel reduction realistic?
It is an order of magnitude seen on distribution fleets that had no tracking at all. It comes from reduced idling, eliminated off-mission trips and refuelling control.
Does the app work without network coverage?
Yes, the driver app records data offline and syncs as soon as 3G or 4G returns. Telematics units store several days of positions.
Can we keep our current GPS units?
Often yes, if the manufacturer exposes its data. Integrating an existing fleet costs 500,000 to 1,500,000 FCFA instead of buying new hardware.
Let's scope your project. Tell us your fleet size, delivery rounds and monthly fuel budget: we will price an app between 7 and 15 million FCFA deliverable in 3 months. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
