The verdict in three sentences
A corporate travel agency does not sell tickets online: its website must open business accounts and capture seminar and incentive requests, two margin sources far more stable than airline commission. A local web agency in a market like Morocco charges 60,000 to 150,000 MAD for this kind of project as a 2026 order of magnitude, while Kolonell delivers its business website for 800,000 to 3,500,000 FCFA (1,220 to 5,340 EUR) depending on the tier, with the client invoice area quoted separately. A realistic timeline is 6 to 9 weeks.
The business model your site must showcase
With airline commissions almost gone, a corporate travel agency earns from service fees per ticket, annual account packages and margin on MICE events (meetings, incentives, conferences, exhibitions). Ministries, embassies and companies do not buy on impulse: they compare responsiveness, emergency handling and clarity of invoicing. The site has to prove all three.
| Revenue source | 2026 order of magnitude | What the site must show |
|---|---|---|
| Service fee, domestic ticket | 150 to 200 MAD per ticket | Issue time, 7-day support |
| Service fee, international ticket | 250 to 400 MAD per ticket | Travel policy, change handling |
| Business account package | 6,000 to 30,000 MAD per year | Monthly reporting, dedicated contact |
| Residential seminar, 50 people | 10 to 18% margin on 250,000 to 600,000 MAD | References, partner venues, gallery |
| Incentive trip | 12 to 20% margin | Sample programmes, anonymised feedback |
| Visas and formalities | 200 to 500 MAD per file | Countries covered, lead times |
With 200 active business accounts, the challenge is no longer brand awareness: you need to reassure a public buyer or an office manager, then give them a form that fits their request.
The pages that win accounts and MICE requests
The most profitable journey fits in four pages: "Open a business account" with a short form (company name, registration number, annual travel volume, contact), "Seminars and conferences" with a request builder (dates, city, headcount, budget per person), "Incentives" with three sample programmes, and "Public sector" explaining how purchase orders and tenders are handled. Each form feeds a dedicated inbox and triggers a sales callback within 4 business hours.
| Option | Local web agency (2026 order of magnitude) | Kolonell | Timeline |
|---|---|---|---|
| Starter business site | 60,000 to 80,000 MAD | 800,000 to 1,200,000 FCFA (1,220 to 1,830 EUR) | 6 weeks |
| Growth site with blog and analytics | 80,000 to 110,000 MAD | 1,200,000 to 2,000,000 FCFA (1,830 to 3,050 EUR) | 7 weeks |
| Premium site, animations and advanced SEO | 110,000 to 150,000 MAD | 2,000,000 to 3,500,000 FCFA (3,050 to 5,340 EUR) | 8 to 9 weeks |
| Client area for invoices and statements | Often extra | Quoted separately | To be defined |
| Maintenance | 1,500 to 4,000 MAD per month | 35,000 / 75,000 / 120,000 FCFA per month (53 / 114 / 183 EUR) | Monthly |
Site languages, for example French, Arabic or English for embassies, are set in the quote.
The client area: invoices, statements and expense reports
Clients' finance teams ask for invoices, monthly statements and receipts at every closing. A secure area where each business account downloads its invoices and exports spending per traveller removes dozens of emails a month. It can connect to your back office or GDS through exports, without rebuilding your tools. This module is quoted based on user count and required connections.
It also strengthens retention. A travel manager who can pull a quarterly spend report in two clicks has little reason to switch to a competitor offering a slightly lower fee per ticket, and an account renewed each year is worth far more than a one-off seminar.
Mini case study
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Youssef Benali, managing director of a 9-person agency in Rabat, picks a Kolonell Premium site. Conservative 2026 estimate: the site brings 20 new business accounts in year one, each issuing 30 tickets at an average fee of 250 MAD. That is 20 × 30 × 250 = 150,000 MAD in service fees. Add 4 extra seminars at an average margin of 25,000 MAD, i.e. 100,000 MAD. Total: 250,000 MAD of additional gross margin, for an investment comparable to the top of a local agency's range. Even if only half materialises, the project pays for itself in year one.
FAQ
Do we need an online booking engine?
Rarely for a corporate agency. Clients book through their own tool or by email, and the site mainly opens accounts. An engine licence often exceeds 5,000 MAD per month.
How should we handle government requests?
With a dedicated page explaining tender and purchase order procedures. The form captures the ministry, department and deadline, for a reply within 24 hours.
How long until launch?
Plan 6 to 9 weeks depending on the tier. Seminar photos and client references should be ready by week 2.
Can the site rank on Google in Rabat and Casablanca?
Yes, with pages per service and per city. Kolonell's monthly SEO starts at 100,000 FCFA per month to maintain those rankings.
Are invoices in the client area secure?
Yes: individual access, strong authentication and a download log. The exact scope is fixed in the quote.
Let's scope your project. Tell us how many business accounts you serve, your MICE offers and your target launch date. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
