The verdict in three sentences
A technical SEO audit is not a free PageSpeed test: it is a full diagnosis (crawl, Core Web Vitals, on-page) delivered as an actionable 30-50 page report with a prioritised roadmap. 2026 price: 1,200 to 2,800 EUR for the audit, then 3,000 to 9,000 EUR for implementation depending on the fixes. A finance director is buying visibility on ROI, not a list of bugs.
What the audit quote really contains
A serious audit covers three axes: technical exploration (crawlability, indexation, structure), lab and field Core Web Vitals, and on-page (tags, internal linking, content). The core deliverable is a report prioritised by impact/effort, not a simple tool export.
| Audit component | What is analysed | Deliverable |
|---|---|---|
| Technical crawl | Indexation, redirects, URL structure | Map + errors |
| Core Web Vitals | LCP, INP, CLS (lab + field) | Scores + causes |
| On-page SEO | Tags, Hn, linking, content | Recommendations |
| Robots / sitemap | Directives, crawl budget | Fixes |
| Roadmap | Impact/effort prioritisation | Costed action plan |
| Post-fix retest | Gain verification | Control report |
Free audit vs paid audit: the value difference
A PageSpeed Insights test is free but only gives a score and generic recommendations, with no prioritisation or business context. The paid audit turns that data into a profitable action plan.
| Criterion | Free PageSpeed | Paid audit 2026 |
|---|---|---|
| Scope | 1 page, score only | Whole site, full crawl |
| Core Web Vitals | Lab only | Lab + field (CrUX) |
| Prioritisation | None | Costed impact/effort |
| On-page & linking | No | Yes |
| Actionable roadmap | No | Yes, 30-50 pages |
| Post-fix retest | No | Included |
| Price | 0 EUR | 1,200 - 2,800 EUR |
Implementing the fixes sits between 3,000 and 9,000 EUR depending on scope (images, JS, hosting, template rebuilds), with a recurring SEO maintenance plan of 400 to 800 EUR/month to hold the gains and track rankings.
Mini case study
Claire, finance director of an industrial SME in Dublin, is torn between settling for a free PageSpeed test and commissioning a 2,200 EUR audit. The site generates 40 leads/month. The audit reveals 3 priority fixes (LCP at 3.9 s, INP at 310 ms, weak internal linking). Implementation: 5,500 EUR. After fixes, +18% organic traffic and +11% conversion, about 48 leads/month (+8). With an average deal of 6,000 EUR and 17% close rate, those 8 leads bring +8,160 EUR monthly revenue. The total investment (2,200 + 5,500 = 7,700 EUR) pays back in under a month, the 600 EUR/month maintenance amply covered.
FAQ
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Why pay for an audit if PageSpeed is free?
Because PageSpeed gives a score, not a plan. The paid audit prioritises actions by ROI, covers the whole site (crawl, on-page, linking) and delivers a costed roadmap your teams can execute.
How long does a technical SEO audit take?
Between 1 and 3 weeks depending on site size. The deliverable is a 30-50 page report with impact/effort prioritisation and an action plan.
Is the post-fix retest included?
In a serious audit, yes: a control report verifies the fixes moved Core Web Vitals into the green and measures ranking gains.
What budget should we plan for implementation?
3,000 to 9,000 EUR depending on the work (images, JavaScript, hosting, templates). Also plan an SEO maintenance plan of 400 to 800 EUR/month to hold the results.
Does an audit guarantee better rankings?
No serious vendor guarantees an exact position. However, fixing technical and CWV issues mechanically improves crawlability, user experience and therefore ranking potential.
Let's scope your project. Send us your site URL and traffic goals: we'll price the full technical audit and the implementation budget, roadmap included. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
