The verdict in three sentences
A manufacturer's website with a 5.8-second mobile LCP loses a measurable share of its quote requests, because Google ranks it lower and busy buyers close the tab. In Dublin, where web agencies bill 700 to 1,000 EUR a day, a typical project is an audit at 1,500 to 3,000 EUR followed by fixes at 4,000 to 12,000 EUR, with a clear target: LCP under 2.5 s and INP under 200 ms on 75 % of visits. Companies that hit those thresholds commonly see 8 to 20 % more conversions, which makes the investment pay back within months for a B2B manufacturer.
Diagnose: where the 5.8 seconds come from
Core Web Vitals measure three things: how long the largest visible element takes to render (LCP), how quickly the page responds to clicks (INP) and how stable the layout is (CLS). On manufacturer sites, the causes are nearly always the same: a factory video on the home page, product pages with uncompressed PDFs and images, and a pile of third-party scripts (chat, CRM, maps, tracking).
| Metric | Measured value | Google "good" threshold | Main cause |
|---|---|---|---|
| Mobile LCP | 5.8 s | under 2.5 s | 14 MB video and 2 MB JPEG hero image |
| INP | 480 ms | under 200 ms | 11 third-party scripts loaded at start |
| CLS | 0.24 | under 0.1 | Cookie banner and images without dimensions |
| Home page weight | 18 MB | under 2 MB advised | Video, fonts, carousel |
| Third-party JavaScript | 1.9 MB | as low as possible | Chat, CRM, maps, ad pixels |
| TTFB | 1.4 s | under 0.8 s | Shared hosting with no cache |
The audit ranks issues by gain versus effort. It should rely on real user data (CrUX report and Search Console), not just a one-off Lighthouse run.
Fix: the action plan and its cost
The most profitable lever is almost always cutting third-party JavaScript by 40 to 70 %: defer the chat until first interaction, load the map only on the contact page, remove unused pixels. Images and video come next.
| Fix | Expected effect | Market cost (2026 order of magnitude, EUR) | Timeline |
|---|---|---|---|
| Replace hero video with AVIF image + click-to-play | LCP from 5.8 to 2.8 s | 800 to 1,500 | 2 to 3 days |
| Optimise product images and PDFs | Weight divided by 3 to 5 | 1,000 to 2,500 | 3 to 5 days |
| Defer or remove third-party scripts | INP from 480 to 180 ms | 1,200 to 3,000 | 3 to 6 days |
| Reserve space for images and cookie banner | CLS under 0.1 | 400 to 800 | 1 day |
| Server cache and CDN | TTFB under 0.6 s | 600 to 1,500 + 20 to 80 EUR/month | 1 to 2 days |
| Partial theme or front-end rebuild | Lasting gains | 3,000 to 8,000 | 2 to 4 weeks |
Most manufacturers get the bulk of the gain from the first four lines, 4,000 to 7,000 EUR. At Dublin day rates that is roughly 5 to 9 agency days. A partial rebuild is only worth it when the theme itself generates heavy scripts that cannot be deferred.
At Kolonell, audits and one-off fixes are quoted on request. Monthly SEO follow-up is available at 100,000, 200,000 or 350,000 FCFA a month depending on level, and maintenance at 35,000, 75,000 or 120,000 FCFA a month (53, 114 or 183 EUR). See our SEO services page.
Mini case study
Ciarán, sales director of a process equipment manufacturer in Dublin (60 staff), has watched online quote requests fall from 110 in 2024 to 84 in 2025. The site gets 3,500 visits a month and converts at 0.2 %. Quotes turn into orders 18 % of the time, with an average order of 22,000 EUR.
After a 2,500 EUR audit and 6,500 EUR of fixes, LCP drops to 2.1 s and INP to 160 ms. Cautious assumption: +12 % conversion, roughly 10 more quote requests a year. Calculation: 10 x 18 % x 22,000 EUR = 39,600 EUR of extra revenue. At a 25 % margin, that is 9,900 EUR of margin against 9,000 EUR invested. The project pays for itself in year one, and ranking gains add up over the following months.
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FAQ
How much does a Core Web Vitals fix cost in Dublin?
Expect 1,500 to 3,000 EUR for the audit and 4,000 to 12,000 EUR for fixes (2026 order of magnitude). Most manufacturer sites land around 7,000 to 9,000 EUR in total.
What thresholds should we hit?
Google rates LCP under 2.5 s, INP under 200 ms and CLS under 0.1 as good. They must be met on at least 75 % of real visits.
How soon will we see results?
Fixes take 2 to 6 weeks. Google's field data updates over a rolling 28-day window, so the ranking effect shows within 1 to 3 months.
Do we have to remove chat and CRM tools?
No, defer them. Loading chat on first interaction and pixels after consent cuts third-party JavaScript by 40 to 70 % without losing any function.
Is a full redesign needed?
Rarely. In 7 cases out of 10, targeted fixes are enough to turn the metrics green. A redesign is justified if the site is over 6 or 7 years old or built on a very heavy theme.
Let's scope your project. Send us your site address and sales goals, and we will set out the diagnosis, priorities and fix schedule. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
