The verdict in three sentences
If Search Console rates 70% of your company's URLs as "poor" or "needs improvement", a Core Web Vitals audit at SGD 2,200 to 5,900 (USD 1,650 to 4,400) pinpoints within two weeks the 5 to 10 causes that really matter. Fixes then cost SGD 4,400 to 17,600 (USD 3,300 to 13,000) depending on whether the issue lies in images, third-party JavaScript or the theme. Expected outcome within 4 to 6 weeks: all three metrics green and organic traffic up 8 to 15% on the fixed pages.
The three thresholds Google looks at in 2026
Since March 2024, INP has replaced FID. Thresholds are measured at the 75th percentile of real visits (CrUX data), mobile and desktop separately. A typical industrial B2B site fails mostly on mobile, where buyers check product pages between meetings.
| Metric | What it measures | Good | Needs improvement | Poor | Common B2B cause |
|---|---|---|---|---|---|
| LCP | largest element render | < 2.5 s | 2.5 to 4 s | > 4 s | 1.5 MB hero image, slow server |
| INP | click responsiveness | < 200 ms | 200 to 500 ms | > 500 ms | chat scripts, heavy tag manager |
| CLS | visual stability | < 0.1 | 0.1 to 0.25 | > 0.25 | cookie banner, web fonts |
| TTFB (diagnostic) | server response | < 0.8 s | 0.8 to 1.8 s | > 1.8 s | shared hosting, no cache |
| Page weight (diagnostic) | bytes transferred | < 1.5 MB | 1.5 to 3 MB | > 3 MB | unoptimised PDFs and videos |
What a serious audit includes, and its price
A useful audit is more than an exported Lighthouse report. It combines field data (CrUX, Search Console) with lab data, ranks page templates by impact and prices each fix.
| Service | 2026 price (SGD) | Deliverable |
|---|---|---|
| Express audit (1 to 3 templates) | 2,200 to 2,900 | 15-page report, 10 prioritised actions |
| Full audit (5 to 12 templates) | 3,700 to 5,900 | per-template analysis, priced fixes |
| Image and font fixes | 2,200 to 4,400 | AVIF/WebP, preload, font-display |
| Third-party script clean-up | 1,500 to 5,100 | lighter tag manager, deferred chat |
| Server and cache optimisation | 1,500 to 4,400 | CDN, HTTP cache, Brotli compression |
| Partial theme rebuild | 4,400 to 8,800 | critical templates rewritten |
| Monthly metric monitoring | 220 to 590/month | dashboard, regression alerts |
*2026 order of magnitude for sites of 200 to 2,000 URLs; USD ≈ SGD / 1.35.*
The typical 6-week action plan
Weeks 1 and 2: audit, 28 days of CrUX data, prioritisation by template (product pages, category pages, news). Weeks 3 and 4: high-impact fixes, usually hero images, deferred loading of chat and video scripts, reserved space for the cookie banner. Week 5: server and CDN optimisation. Week 6: QA, then monitoring. Note that Search Console takes about 28 days to reflect improvements, because it relies on a rolling average of real visits.
Mini case study
Mei Ling, marketing manager at a 450-employee Singapore company (laboratory equipment), finds that 1,260 of her 1,800 URLs fail the mobile report. The site draws 9,000 organic visits a month and 60 contact requests.
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She orders a full audit at SGD 4,700, then fixes at SGD 11,400 (images, third-party scripts, cache). Total: SGD 16,100 (about USD 11,900). Three months later, 92% of URLs are green and organic traffic is up 11%, roughly 990 more visits a month. At the same conversion rate (0.67%), that is 6 to 7 extra requests monthly. With a 15% win rate and an average order of SGD 17,600, the estimated annual gain reaches SGD 205,000 in revenue, for an investment paid back in under two months.
FAQ
Do Core Web Vitals really affect Google rankings?
Yes, but moderately: at equal relevance, the faster page wins. The strongest effect is on conversion, often 10 to 20% more enquiries when LCP drops below 2.5 s.
Why is Search Console still red after our fixes?
It uses real-user data from the last 28 days. Allow 4 to 6 weeks to see the change, and click "validate fix" in the report to trigger the check.
Do we need to rebuild the site to turn green?
Rarely. In 70% of audits, targeted fixes (SGD 4,400 to 17,600) are enough. A rebuild makes sense when the theme forces more than 2 MB of JavaScript.
Which metric is hardest to fix?
INP, because it depends on JavaScript run on click. Third-party scripts (chat, analytics, A/B testing) are responsible in about 60% of cases.
Is a caching plugin enough?
It improves TTFB and sometimes LCP, but fixes neither CLS nor INP. It usually solves only a third of the problems.
Let's scope your project. Give us read access to your Search Console: we will price the audit (SGD 2,200 to 5,900), the priority fixes and a timeline to green. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
