The verdict in three sentences
A redesign quote for a consulting firm breaks down into four items: audit, design, development and content, for a realistic total of 17,500 to 29,000 EUR ex. VAT in 2026. The credible timeline is 9 to 13 weeks, never the "2 weeks" promised by 3,000 EUR offers. The difference between a 3,000 EUR quote and a 25,000 EUR quote is not margin: they are radically different deliverables.
Breaking down a quote
A serious quote itemises every line. Here is the 2026 structure of a consulting firm redesign.
| Line item | 2026 range (EUR ex. VAT) | Deliverable |
|---|---|---|
| Audit & strategy | 1,500 - 3,000 | analysis, sitemap, positioning |
| Design & UX | 5,000 - 9,000 | approved desktop + mobile mockups |
| Development | 8,000 - 14,000 | integration, CMS, forms, performance |
| Content & copywriting | 3,000 - 4,000 | SEO copy, case studies |
| Total | 17,500 - 30,000 | full site delivered |
The initial audit is the most profitable item: three days of strategy avoid three weeks of development in the wrong direction.
3,000 EUR versus 25,000 EUR: what you actually get
Two quotes can use the same word "website" and deliver two different worlds. An honest comparison.
| Criterion | 3,000 EUR quote | 25,000 EUR quote |
|---|---|---|
| Design | bought template, customised | bespoke art direction |
| Content | supplied by client | SEO copy included |
| Performance (mobile LCP) | 3.5 - 5 s | 1.2 - 1.8 s |
| Accessibility | none | partial WCAG AA |
| Case studies | no | 3 to 5 written |
| Timeline | 2 - 3 weeks | 9 - 13 weeks |
| Lead generation | weak | structured (CTA, tracking) |
The 3,000 EUR quote is not a scam: it answers a different need. For a firm selling high-value expertise, it destroys credibility.
Mini case study
Thomas, director of a 15-consultant firm in Dublin, hesitates between a 4,000 EUR and a 24,000 EUR ex. VAT quote. His average engagement fee is 35,000 EUR ex. VAT. The premium site, delivered in 11 weeks, includes 4 case studies and lead tracking. In the first year it generates 3 extra qualified engagement enquiries; with a 25% win rate, that is 0.75 engagements, i.e. 26,250 EUR ex. VAT — the site pays for itself on the first signature, where the 4,000 EUR quote would have converted no one at the target fee level.
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FAQ
Why not take the cheapest quote?
Because a consulting firm sells credibility. A 3,000 EUR template sends the opposite signal to a client about to sign a 35,000 EUR engagement.
What is the realistic timeline?
Nine to thirteen weeks: 2 weeks of audit, 3 of design, 5 of development, 1 to 2 of content and testing. Any 2-week promise hides an uncustomised template.
Is the 1,500-3,000 EUR audit really useful?
Yes: it sets the sitemap, positioning and keywords before design. It is the item that prevents redesigns of redesigns.
Can payment be staged?
Yes, usually 30% on order, 40% on design approval, 30% on delivery. Some vendors offer spreading over 3 to 6 months.
How much is maintenance afterwards?
Between 150 and 400 EUR/month depending on update frequency and the level of support expected.
Let's scope your project. Tell us how many case studies you want to showcase and your commercial deadline: we break down a clear quote between 17,500 and 29,000 EUR ex. VAT with a 9-to-13-week schedule. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
