The verdict in three sentences
In 2026, an expert website for a consulting firm in Dublin runs between EUR 9,000 and EUR 20,000, depending on editorial depth and integrations. The line items that truly move the commercial needle are the blog/publications hub (+EUR 4,000) and integrated booking (+EUR 2,000), not the page count. Budget 6 to 9 weeks of production and a maintenance retainer of EUR 100 to 250/month so the site stays a living asset rather than a frozen brochure.
What a 2026 quote actually covers
A consulting firm doesn't sell a product: it sells credibility and demonstrated expertise. The quote must therefore fund the proof (quantified case studies, publications, methodology) as much as the design. Here is the typical breakdown of a Dublin project.
| Quote line item | 2026 range (EUR) | What it funds |
|---|---|---|
| Strategy + sitemap + wireframes | 1,500 - 3,000 | Positioning, decision-maker journey, SEO structure |
| Custom UI design | 2,500 - 5,000 | Premium identity, key pages, mobile |
| Build + CMS (10-18 pages) | 3,000 - 6,000 | Editable expert site, performance |
| Blog + publications hub | 4,000 | Articles, white papers, filters, lead gating |
| Integrated booking (Calendly/Cal.com) | 2,000 | Qualification + consultant slots |
| Copywriting + on-page SEO | 1,500 - 3,000 | 6-10 optimised pages, internal linking |
| Total expert project | 9,000 - 20,000 | Depending on options |
The highest-ROI options for a firm are those that turn audience into meetings: a qualification form, a white paper download behind an email, direct booking with a partner.
Total cost of ownership and editorial cadence
A firm's website lives through its content. Without regular publishing, even an EUR 18,000 site decays within 12 months. Here is the full 3-year cost.
| Item | Year 1 | Year 2 | Year 3 |
|---|---|---|---|
| Initial build (amortised) | 14,000 | - | - |
| Maintenance (EUR 150/month) | 1,800 | 1,800 | 1,800 |
| EU hosting + domain | 480 | 480 | 480 |
| Producing 2 articles/month | 3,600 | 3,600 | 3,600 |
| Annual total | 19,880 | 5,880 | 5,880 |
Over 3 years, the total lands around EUR 31,640, roughly EUR 880/month all in. That's the real number to weigh against the revenue of a single consulting engagement won through the site.
Mini case study
Aoife, partner at an organisational consulting firm in Dublin (14 consultants), commissions an expert site at EUR 15,000 with blog and booking. Target: 3 inbound qualified meetings per month. Over 18 months, the site generates 58 meetings, of which 9 engagements close at an average ticket of EUR 32,000. Total site cost over the period (build + maintenance + content): about EUR 28,000. Attributed revenue: EUR 288,000. Cost per qualified lead: 28,000 / 58 = EUR 483, and acquisition cost per engagement: EUR 3,111, under 10 % of the ticket. The site pays for itself by the second engagement.
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FAQ
What is the credible minimum budget for a Dublin firm?
Below EUR 9,000, you get a decent but generic site with no publications hub or booking. For a firm whose average ticket exceeds EUR 20,000, aiming for EUR 12,000 to 15,000 offers the best credibility-to-price ratio.
Is the blog really worth an extra EUR 4,000?
Yes, if you publish. A publications hub with 8 to 10 expert pieces in year one can drive 40 to 60 % of organic traffic by month 18 and becomes your top inbound lead source at near-zero marginal cost.
How long until launch?
Budget 6 to 9 weeks: 2 weeks of scoping and design, 3 to 4 weeks of build and content, 1 to 2 weeks of QA and SEO. A shorter timeline usually means an un-customised template.
Does integrated booking really change conversion?
Significantly. Replacing a contact form with direct booking with a partner typically lifts the visitor-to-meeting rate from 1 % to 2.5-3 %, doubling lead volume for the same traffic.
Do I need a maintenance retainer?
Strongly advised. A retainer at EUR 100-250/month covers updates, backups, security and small enhancements. Without it, a firm's site accumulates technical debt and vulnerabilities within a year.
Let's scope your project. Tell us your consultant headcount, your average ticket and whether you're chasing inbound meetings or brand authority, and we'll set a scope between EUR 9,000 and EUR 20,000. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
