The verdict in three sentences
For a consulting firm in Berlin, redesigning a brochure site costs between 7,000 and 14,000 EUR in 2026, with a 6-to-10-week timeline. The commercial difference-maker is the case studies section: each quantified engagement (context, action, result) turns your expertise into concrete proof. Add a downloadable white paper and you turn the brochure into a qualified-lead machine.
Cost line items for a lead-focused redesign
A consulting firm sells the intangible: the site must make expertise tangible and capture contacts. Here is the breakdown as a 2026 order of magnitude.
| Line item | Range EUR | Detail |
|---|---|---|
| Scoping & UX | 1,200 - 2,500 | Decision-maker journey, conversion funnel |
| Premium UI design | 1,500 - 3,000 | Art direction, credibility |
| Development | 2,500 - 4,500 | CMS, forms, downloads |
| Case studies section | 800 - 2,000 | 4-6 structured context/result cases |
| Downloadable white paper | 1,000 - 2,500 | Writing, design, capture form |
| Content & SEO | 1,000 - 2,500 | Expertise pages, sector keywords |
| Total | 7,000 - 14,000 | Depending on pages and premium content |
The case-studies plus white-paper combo is a consulting firm's best investment: it attracts prospects ahead of their decision and feeds the sales pipeline.
Redesign vs new site
Start from scratch or redesign the existing site? The choice depends on the quality of your current content and SEO.
| Criterion | Redesign | New site |
|---|---|---|
| Budget | 7,000 - 14,000 EUR | 9,000 - 18,000 EUR |
| Timeline | 6 - 10 weeks | 8 - 14 weeks |
| SEO history kept | Yes (redirects) | Must rebuild |
| Existing content | Reused and improved | Fully created |
| Traffic-loss risk | Low if well managed | Moderate first 3 months |
| Recommended if | Recent but dated site | Obsolete structure, rebrand |
In most cases, a redesign preserves SEO equity and costs less than a new site. You only start from scratch if the architecture is unrecoverable or the positioning changes radically.
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Mini case study
Julian, director of an 8-consultant organizational consulting firm in Berlin. His site shows generic services with no proof, and the pipeline relies 100% on word of mouth. He invests 11,000 EUR in a redesign with 5 quantified case studies and a white paper, "Delivering Operational Transformation". Year-1 cost: 11,000 EUR plus 160 EUR/month maintenance (1,920 EUR) = 12,920 EUR. The white paper captures 35 downloads per month, of which 8 are genuinely qualified leads. Conversion to engagement: 1 in 8, average consulting engagement: 25,000 EUR. A single engagement signed per quarter = 100,000 EUR of new annual pipeline, a massive return on investment.
FAQ
What does a consulting firm website redesign cost in Berlin in 2026? Expect 7,000 to 14,000 EUR depending on pages and premium content. Tax and maintenance are extra.
Why invest in case studies? Because they make your expertise tangible: a decision-maker buys proof, not promises. Each quantified case reassures and differentiates.
Is a white paper really worth it? Yes, it is a lead magnet: in exchange for an email you capture prospects ahead of their decision and feed your CRM. Budget 1,000 to 2,500 EUR.
Redesign or new site? Redesign in most cases: it preserves SEO history and costs less. A new site is only justified if the architecture is unrecoverable.
What timeline should I plan for? 6 to 10 weeks for a redesign, 8 to 14 weeks for a full new site, with a significant share devoted to producing the premium content.
Let's scope your project. Tell us the number of case studies to integrate, your white-paper need and your indicative budget, and we will scope a lead-generation-focused redesign. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.