The verdict in three sentences
For a commercial solar installer in Ouagadougou, the website is a qualification tool: it must filter the factories, hotels and clinics able to fund a plant worth 25 to 150 million FCFA. A savings simulator fed by the prospect's SONABEL electricity bill turns a curious visitor into a quantified study request. Realistic 2026 budget: 1,200,000 to 3,500,000 FCFA (1,830 to 5,340 EUR), delivered in 5 to 8 weeks.
Why a generic website produces no serious requests
A plant manager in Kossodo or a hotel manager in Ouaga 2000 is not searching for "solar panels". They want to cut an electricity bill of 4 to 20 million FCFA a month and protect production from power cuts. A site that lines up rooftop photos without figures does not answer that question, so the prospect calls three competitors to compare.
The elements that trigger a study request are well known: references by sector (agro-industry, hospitality, healthcare, mining), installed capacity in kWp, solar coverage achieved, financing options (cash, leasing, power purchase agreement) and payback period.
| Website element | Impact on study requests | Indicative 2026 cost (order of magnitude) |
|---|---|---|
| Reference pages by sector with kWp and savings | Immediate credibility with CFOs | 150,000 to 400,000 FCFA |
| Savings simulator (bill, roof, operating hours) | Qualified lead with consumption data | 300,000 to 900,000 FCFA |
| Study form with SONABEL bill upload | Pre-sizing before the site visit | 80,000 to 200,000 FCFA |
| Financing page (leasing, PPA, partner banks) | Removes the upfront capital objection | 100,000 to 250,000 FCFA |
| English version for investors and NGOs | Access to international tenders | 150,000 to 350,000 FCFA |
| WhatsApp button and conversion tracking | Measures cost per request | 50,000 to 120,000 FCFA |
The savings simulator: the heart of the setup
The simulator asks for the average monthly bill, operating hours, available roof area and whether a generator is used. It returns a capacity range (for example 150 to 250 kWp), an estimated annual saving and an indicative payback. Ouagadougou's irradiation, around 5.5 to 6 kWh/m²/day, makes the results very compelling.
The result is never shown as a firm quote: it opens the conversation. The prospect leaves contact details to receive the detailed PDF report, and your engineering team gets usable data.
| Simulator input | Typical factory | Typical hotel |
|---|---|---|
| Monthly electricity bill | 12,000,000 FCFA | 5,000,000 FCFA |
| Daytime operating hours | 10 h a day | 24 h, daytime peak |
| Usable roof area | 3,000 m² | 1,200 m² |
| Suggested capacity | 400 to 500 kWp | 150 to 200 kWp |
| Estimated coverage | 35 to 45 % | 25 to 35 % |
| Indicative payback | 4 to 6 years | 5 to 7 years |
Budget and timeline with Kolonell
Kolonell's 2026 grid for a B2B website: Starter 800,000 to 1,200,000 FCFA (1,220 to 1,830 EUR, solid 5 to 8 page site), Growth 1,200,000 to 2,000,000 FCFA (1,830 to 3,050 EUR, references, blog, conversion tracking) and Premium 2,000,000 to 3,500,000 FCFA (3,050 to 5,340 EUR, custom simulator, bilingual, automatic PDF report). For a commercial installer, Growth or Premium is the right starting point. Maintenance ranges from 35,000 to 120,000 FCFA a month depending on the support level.
| Stage | Duration | Deliverable |
|---|---|---|
| Scoping and reference collection | 1 week | Site map, simulator assumptions |
| Design and copywriting | 2 weeks | Mock-ups, CFO-oriented copy |
| Development and simulator | 2 to 3 weeks | Working site, calculations validated by your engineers |
| Testing, local SEO, launch | 1 to 2 weeks | Live site, request tracking |
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Illustrative scenario: Issouf, who runs a solar installation company in Ouagadougou, invests 2,800,000 FCFA in a Premium site with a simulator. Over six months, the site generates 18 qualified study requests, 3 of which become contracts. With an average ticket of 60 million FCFA and a 12 % net margin, each project earns about 7,200,000 FCFA. A single signed contract therefore pays back the site more than twice, and the three contracts represent about 21,600,000 FCFA of margin.
FAQ
How much does a solar installer website cost in Ouagadougou in 2026?
Expect 800,000 to 3,500,000 FCFA depending on the tier, with the simulator accounting for 300,000 to 900,000 FCFA of that. A Growth site without an advanced simulator stays around 1,500,000 FCFA.
Can the simulator produce an exact quote?
No, it gives an indicative range (capacity, savings, payback). The firm quote still follows a technical visit, but the simulator cuts pre-study time by roughly 50 %.
Do I need an English version?
Yes if you target NGOs, mining companies or international funders. It adds 150,000 to 350,000 FCFA and opens access to tenders published in English.
How long until the site is live?
Between 5 and 8 weeks, the main variable being the collection of your project references with photos and production figures.
How do I measure the site's return?
Through cost per qualified study request and the signing rate. With tickets of 25 to 150 million FCFA, a single contract usually covers the investment.
Let's scope your project. Send us your project references and service area, and we will price a site with a simulator between 1,200,000 and 3,500,000 FCFA, deliverable in 5 to 8 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
