The verdict in three sentences
For an institutional site in 3 or 4 languages (FR, EN, AR, sometimes a local language), the CMS choice determines cost and editorial-workflow fluidity. Sanity handles multilingual natively, Contentful is the most complete but exceeds 300 USD/month, and WordPress + Polylang remains the economical option at 99 USD/year. The real budget line is not the license but translation (5,000 to 15,000 FCFA/page) and Arabic RTL support (+30% in time and budget).
Three CMS for institutional multilingual
An NGO or embassy does not publish like an SME: approval workflows, editorial governance, accessibility and multiple languages are the norm. Here is the 2026 comparison.
| Criterion | Sanity | Contentful | WordPress + Polylang |
|---|---|---|---|
| Price | Team 99 USD/mo | Enterprise 300+ USD/mo | Polylang Pro 99 USD/yr |
| Multilingual | Native | Advanced native | Polylang plugin |
| Approval workflow | Customizable | Full included | Basic |
| RTL (Arabic) support | Yes (config) | Yes | Yes (theme-dependent) |
| Performance | High (headless) | High (headless) | Medium |
| Learning curve | Medium | High | Low |
Sanity is the best value for a mid-sized NGO. Contentful fits large international organizations with heavy governance needs. WordPress + Polylang suits tight budgets that accept lower performance.
The real budget: translation and deployment
The CMS license is only a fraction of a multilingual site's cost. Translation and RTL support weigh far more. Here is an estimate (2026 order of magnitude) for a 40-page FR/EN/AR site.
| Line item | 2026 cost | Note |
|---|---|---|
| Translation per page (FR→EN) | 5,000-10,000 FCFA | x40 pages |
| Translation per page (FR→AR) | 8,000-15,000 FCFA | x40 pages |
| RTL (Arabic) support | +30% time/budget | Design + dev |
| Multilingual deployment | 25-40 days | Per CMS |
| CMS license (year 1) | 99-3,600+ USD | Per choice |
| Editorial workflow setup | 300,000-600,000 FCFA | Multi-level approval |
For a 40-page site in three languages, translation alone can represent 1,000,000 to 1,500,000 FCFA, often more than the annual CMS license. Arabic RTL support (right-to-left writing) adds about 30% to design and development time.
Mini case study
A health NGO based in Dakar wants a site in FR, EN and AR, 40 pages, with sign-off by the communications team before publishing. On Sanity Team (99 USD/month, ~700,000 FCFA/year), the editorial workflow is configured for 450,000 FCFA. Translating the 40 pages into EN and AR costs about 1,200,000 FCFA. RTL support adds 30% to design. Total year-1 budget: about 2.8 million FCFA. On Contentful Enterprise, the license alone would have exceeded 3,600 USD/year (~2.5 million FCFA), blowing up the budget. Sanity offers the best cost/governance balance here.
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Become a Kolonell referral partner
Do you know an NGO, embassy or institution planning a multilingual website redesign? The Kolonell referral partner program pays you for every signed project you bring us, with nothing to manage yourself.
| Pole | Sale commission | Recurring |
|---|---|---|
| Brochure | 15% | + 5% |
| E-commerce | 12% | + 5% |
| Marketplace | 10% | — |
| Institutional | 8% | — |
A multilingual institutional project often runs into several million FCFA: at 8% commission, a single introduction can earn you a substantial sum. You introduce, we deliver, you get paid.
FAQ
Which CMS for an NGO on a tight budget? WordPress + Polylang Pro (99 USD/year) is the most economical. For better performance and a cleaner workflow, Sanity Team (99 USD/month) stays accessible and far faster.
How much does translating an institutional site cost? Plan 5,000 to 10,000 FCFA/page into English and 8,000 to 15,000 FCFA/page into Arabic. For 40 pages in three languages, the translation budget often exceeds 1,000,000 FCFA.
Is Arabic (RTL) support complicated? It requires adapting design and code for right-to-left writing, adding about 30% in time and budget. All the cited CMS support it, with varying effort.
Sanity or Contentful for a large institution? Contentful for very large organizations with heavy governance and integration needs (300+ USD/month). Sanity for excellent value with native multilingual and headless performance.
How long to deploy a multilingual site? Between 25 and 40 days depending on the CMS, the number of languages and workflow complexity. Multilingual and RTL noticeably extend the timeline.
Let's talk about your project. Whether you are an institution or a referral partner, we cost your turnkey multilingual site. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.

