Click-and-Collect for a Store in Lagos (2026)

The verdict in three sentences

Click-and-collect — order online, pay by mobile money, pick up in store — removes the cost and uncertainty of delivery. It saves 1,000 to 3,000 FCFA per order and lifts conversion by 10 to 15% because customers no longer give up over delivery cost or delay. Bonus: in-store pickup generates on average +20% basket through impulse buys.

Why click-and-collect wins in Lagos

In Lagos, delivery stays expensive, unpredictable and a frequent source of disputes. Many customers prefer to reserve online and come pick up their product, especially if they already pass through the area. You secure the sale at online payment, then turn pickup into a selling opportunity.

By removing the logistics friction, you recover baskets that would have gone to competitors or been abandoned.

Setting up the flow in 5 steps

The journey is simple: the customer orders on your site or catalog, pays by mobile money, receives a pickup code, comes to the store, and you validate the handover. Automating payment avoids ghost orders.

Budget a setup investment of around 300,000 to 700,000 FCFA for a site with a click-and-collect module, paid back within weeks through delivery savings and higher conversion.

Mini case study

Ibrahim, who runs a sneaker store in Lagos, handles 200 orders a month. By shifting 60% of them to click-and-collect, he saves 120 orders × 2,000 FCFA = 240,000 FCFA of delivery per month. Conversion climbs by 12%, about 24 extra sales, and the add-on basket at pickup earns 120 × 20% × 25,000 FCFA average basket… a total monthly gain above 900,000 FCFA.

FAQ

Should the customer pay online or at pickup?

We recommend payment at order via mobile money: it secures the sale and eliminates ghost pickups. The customer arrives with a code, and you just hand over the product.

How much does a click-and-collect module cost?

Budget 300,000 to 700,000 FCFA for a site with this module. Delivery savings (often over 200,000 FCFA/month) repay the investment within weeks.

Does it work without a site, just with WhatsApp?

Yes. You can launch click-and-collect with a WhatsApp catalog and a payment link, then move to a site when volume exceeds 50 to 100 orders per month.

How do I generate the +20% basket at pickup?

Place complementary products near the counter and train staff to suggest an associated item. A customer already in-store, money in hand, easily buys an accessory.

Let's talk about your project. We install your click-and-collect with Wave and Orange Money payment in one week. WhatsApp +221 77 596 93 33.