The verdict in three sentences
A broker managing 8,000 commercial policies and 1,200 claims a year from shared inboxes is no longer steering its files, it is reacting to them. Custom claims management software, budgeted between 30,000 and 50,000 EUR excluding VAT, opens online claim notification to the policyholder, chases insurers automatically and logs every exchange for IDD compliance. Delivered in 14 weeks, it cuts settlement time by about 25%, which feeds straight into retention at renewal.
The hidden cost of claims handled by email
In a 25-person Dublin brokerage, the claims team often has 4 handlers. Each file moves between the policyholder, the loss adjuster, the insurer and sometimes a solicitor. Without a dedicated tool, documents get lost in email threads, chasers depend on the handler's memory and clients call to ask where their claim stands.
| Indicator (2026 order of magnitude) | Email-based handling | Claims software |
|---|---|---|
| Average settlement time (commercial P&C) | 75 to 90 days | 55 to 65 days |
| Files with no action for 30 days | 12 to 18% | Under 3% |
| "Where is my claim" calls | 300 to 400 per month | 80 to 120 per month |
| Time to open a file | 25 to 35 min | 8 to 12 min |
| Manual insurer chasers | 100% | 20% (exceptions) |
| Files per handler per year | 300 | 420 to 450 |
| Lapse rate after a poor claim experience | 8 to 12% | 3 to 5% |
With 8,000 policies and an average commission of 1,100 EUR per policy, each point of lapse avoided preserves about 88,000 EUR of annual commission. The claim is the moment of truth in broking: it is when clients judge what their intermediary is worth.
Modules and pricing
| Module | Function | Indicative budget excl. VAT |
|---|---|---|
| Online notification | Guided form per cover, photo and document upload | 4,000 to 7,000 EUR |
| Unified claim file | History, documents, exchanges, parties | 6,000 to 10,000 EUR |
| Automatic insurer chasers | Step schedule, escalation, email templates | 4,000 to 6,000 EUR |
| Policyholder portal | Real-time tracking, messaging, documents | 4,000 to 7,000 EUR |
| Broker management system connector | Policy and client sync (API or file) | 4,000 to 8,000 EUR |
| IDD and GDPR audit trail | Advice log, retention, access rights | 3,000 to 5,000 EUR |
| Dashboards | Lead time per insurer, loss ratio per client, workload | 3,000 to 5,000 EUR |
The 30,000 EUR core includes notification, the unified file, chasers and the policyholder portal. The 50,000 EUR version adds the broker management system connector, loss ratio dashboards used at renewal and a recovery tracking module. Maintenance is 7 to 10% of the budget per year, with EU hosting.
IDD compliance and timeline
The Insurance Distribution Directive requires brokers to document advice and act in the client's best interest, including during the life of the policy. The Central Bank of Ireland's Consumer Protection Code adds claims handling standards and record-keeping duties. The software timestamps every action, keeps insurer correspondence and produces an exportable history for an inspection or a complaint. GDPR applies to health data when a claim touches income protection cover, so access is restricted by role.
| Phase | Weeks | Deliverable |
|---|---|---|
| Scoping, claim types | 1 to 2 | Journeys per cover (fleet, liability, property) |
| Notifier and handler mockups | 3 to 4 | Approved screens |
| File and chaser build | 5 to 9 | Working back office |
| Policyholder portal and connector | 10 to 12 | Policy sync |
| Migration of open files | 13 | 400 to 500 files migrated |
| Training and go-live | 14 | 4 handlers trained |
Mini case study
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Siobhan, managing director of a Dublin brokerage (8,000 commercial policies, 4 claims handlers), picks a 42,000 EUR version. With the productivity gained, her 4 handlers absorb a planned 30% growth without hiring, a role costing 48,000 EUR avoided. Post-claim lapse drops from 10% to 4% across the 1,200 clients concerned: 72 clients retained at 1,100 EUR of commission, or 79,200 EUR a year. Estimated total gain: 127,000 EUR a year for 42,000 EUR invested and 3,500 EUR of maintenance, a payback in four months.
FAQ
Do insurers have to use the tool?
No, chasers go out by email from the software and replies are attached to the file automatically. For insurers with an extranet or an API, a connector costs an extra 3,000 to 6,000 EUR.
Can we keep our broker management system?
Yes, the claims module sits alongside it and pulls policies and clients through an API or a daily export. The connector costs 4,000 to 8,000 EUR depending on the vendor.
Will policyholders really notify online?
For motor fleets and commercial property, 60 to 70% of notifications move online within 6 months if the form takes 5 minutes on a phone. Handlers keep large losses on the phone.
How does the software support IDD compliance?
Every piece of advice, exchange and decision is timestamped and linked to the client. If a complaint comes in, the full history exports to PDF in under a minute.
What about the 500 files already open?
They are migrated in week 13 from your spreadsheets and shared folders, with the main documents. Budget 2,000 to 4,000 EUR depending on source data quality.
Let's scope your project. Share your claim volume, your main insurer partners and your current management system: we will price a scope between 30,000 and 50,000 EUR with a 14-week plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
