The verdict in three sentences
For a 25-person accounting firm in Dublin, a realistic budget for a high-performing website sits between EUR 6,000 and EUR 14,000 excluding VAT in 2026, depending on the number of calculators and booking integration. Standard delivery takes 6 to 8 weeks, with maintenance at EUR 80 to 150 per month. Since 40% of prospects compare at least three firms online before calling, an outdated site loses engagements every month.
What a Dublin firm actually pays for
The price of an accounting firm website depends less on page count than on the features that turn a visitor into a meeting: calculators (sole trader vs limited company, take-home pay, corporation tax), a qualification form, online booking and a careers page. Here are the 2026 orders of magnitude.
| Package | Scope | Budget excl. VAT 2026 | Timeline |
|---|---|---|---|
| Essential site | 8 to 10 pages, service pages, contact form | EUR 6,000 to 7,500 | 5 to 6 weeks |
| Growth site | 15 pages, 2 calculators, online booking | EUR 8,500 to 11,000 | 6 to 7 weeks |
| Premium site | 20+ pages, 4 calculators, careers hub, SEO blog | EUR 11,500 to 14,000 | 7 to 8 weeks |
| Extra calculator | Legal structure, corporation tax, salary vs dividend | EUR 900 to 1,800 each | +1 week |
| Booking integration | Calendly, Microsoft Bookings or custom | EUR 400 to 1,200 | included |
| Monthly maintenance | Updates, backups, security, small changes | EUR 80 to 150 / month | ongoing |
The most profitable item remains the legal structure calculator: it captures founders at the exact moment they look for an accountant and produces qualified leads with projected revenue and intended structure.
Founders and recruitment: two audiences, two journeys
A 25-person firm has two overlapping goals: filling the portfolio with start-ups and small businesses, and hiring accountants in a tight Dublin market. The site must serve both without mixing them.
| Goal | Key page | Metric | Realistic 6-month target |
|---|---|---|---|
| Start-up founders | Structure calculator + start-up offer | Qualified leads / month | 15 to 25 |
| Small businesses and trades | Sector service pages | Quote requests | 8 to 12 |
| Self-employed professionals | Self-assessment page | Online bookings | 5 to 10 |
| Hiring accountants | Careers page + openings | Applications / month | 6 to 15 |
| Trainees | Training contract page | Applications / year | 20 to 40 |
| Local visibility | Google Business Profile | Calls from Google | 30 to 60 |
The careers page deserves as much care as the homepage: real team photos, hybrid work policy, software used (Xero, Sage, CCH), salary ranges. A qualified accountant in Dublin commands roughly EUR 50,000 to 65,000 a year in 2026, and firms that publish this information receive markedly more applications.
Profession-specific constraints
An accountancy website must follow professional body rules on advertising: accurate information, no disparaging comparisons, clear regulatory status. Plan GDPR compliance on forms (consent, retention periods), EU hosting and a link to the existing client portal (Xero, Karbon, TaxCalc) rather than rebuilding an expensive portal.
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Claire, partner at a 25-person firm in Dublin, invests EUR 10,500 excl. VAT in a site with two calculators and online booking, plus EUR 120 a month in maintenance. Total first-year cost: 10,500 + 1,440 = EUR 11,940. From month six, the site brings an average of 4 new clients a month, roughly 28 over the year. With an average engagement of EUR 2,400 a year, that is EUR 67,200 in recurring annual fees. Payback arrives in the second month of signings, before counting two hires made without a recruitment agency (savings of EUR 12,000 to 16,000).
FAQ
How much does a website cost for a small 5-person practice?
Expect EUR 4,500 to 7,000 excl. VAT for an essential site with one calculator. Delivery takes about 5 weeks and maintenance starts at EUR 80 a month.
Does an accountant's website need a calculator?
It is the best-converting element: a structure calculator can account for 30 to 50% of inbound leads. It costs EUR 900 to 1,800 to build.
Can the site connect to our practice software?
Yes for bookings and creating prospect records in a CRM, via API or Zapier, for EUR 600 to 2,000. The client portal usually stays within your accounting software.
How long before the site ranks on Google in Dublin?
First positions on queries such as "accountant Dublin start-up" arrive in 3 to 6 months with regular content. Google Business Profile works faster, often in 4 to 8 weeks.
Is maintenance really necessary?
Yes: security updates, backups and updating calculator tax rates every January after the Budget. At EUR 80 to 150 a month, it costs less than a single day of repair after a hack.
Let's scope your project. Tell us your page count, the calculators you want and your hiring goals: we will price a scope between EUR 6,000 and 14,000 with a 6 to 8 week schedule. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.