The verdict in three sentences
For a cement group with 3 plants and 1,100 employees whose website dates from 2015, a full redesign costs EUR 60,000 to 120,000 in 2026 (about GBP 51,000 to 102,000), delivered in 12 weeks. The budget concentrates on two high-value blocks: a quantified sustainability and environment section (CO2 emissions, quarry restoration, water use) and a trade customer portal where merchants and contractors download their conformity certificates and track orders. Additional language versions (for example Arabic or French) matter when the group exports to the Middle East or West Africa.
Why a 2015 website costs you contracts
A site built more than ten years ago causes three concrete problems. It is hard to read on mobile, while about 70 % of B2B visits now come from smartphones. It shows no environmental data, while public clients and large contractors in the UK now ask for evidence on embodied carbon. And every request for a BS EN 197-1 conformity certificate goes through a call or email to the sales team, which wastes hours every week.
The redesign must treat the site as a commercial and regulatory tool, not a brochure.
| Functional block | 2026 cost (EUR excl. VAT) | Measurable benefit |
|---|---|---|
| Scoping, audit, sitemap | 6,000 to 9,500 | Redirect plan, no SEO loss |
| Corporate design and templates | 11,000 to 20,000 | Image on par with global groups |
| Product pages (CEM I, CEM II, clinker) and data sheets | 7,000 to 14,500 | PDF sheets for engineers |
| Sustainability and environment section | 8,500 to 17,000 | Emissions, quarries, water, safety data |
| Trade customer portal (certificates, orders) | 17,000 to 38,500 | Fewer calls to sales |
| Additional languages (incl. RTL) | 7,000 to 13,000 | Export markets covered |
| QA, security, go-live | 3,500 to 7,500 | Compliant, monitored site |
| Total | 60,000 to 120,000 |
The trade customer portal: the item that moves the budget
The portal is the most technical part. A simple version lets a merchant log in and download conformity certificates by batch and by plant. An advanced version connects to your ERP (SAP, Microsoft Dynamics or similar) to show order status, delivery notes and invoices.
| Portal level | Features | 2026 cost (EUR excl. VAT) |
|---|---|---|
| Basic | Login, PDF certificates by batch, sales contacts | 17,000 to 22,000 |
| Intermediate | + order history, delivery notes, online requests | 24,000 to 31,000 |
| Advanced | + ERP sync, truck tracking, invoices | 31,000 to 38,500 |
| Export option | Documents in other languages, certificates of origin | 3,500 to 6,000 |
| SMS notifications option | Dispatch and delivery alerts | 2,000 to 3,500 |
For hosting, keep customer data in the UK or EU in line with UK GDPR, with a CDN for public pages viewed abroad. Plan EUR 200 to 500 per month for hosting and EUR 1,500 to 3,000 per month for maintenance.
12-week schedule
| Weeks | Step | Deliverable |
|---|---|---|
| 1 to 2 | Audit, workshops with communications, sales and HSE | Approved specification |
| 3 to 5 | Design and mockups | Desktop and mobile mockups |
| 6 to 9 | Development, portal, language versions | Staging site |
| 8 to 10 | Sustainability content, translations, data sheets | Approved texts and data |
| 11 to 12 | QA, training, go-live | Production site |
The critical point is HSE sign-off on environmental data: schedule it from week 2.
Mini case study
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James, head of communications at a cement group in London, approves a EUR 90,000 redesign with an intermediate portal. The sales team handled about 60 certificate requests per week at 15 minutes each, or 15 hours. With online downloads, 80 % of those requests disappear: 12 hours saved per week, about 620 hours a year. At a loaded cost of EUR 55 per hour, savings reach EUR 34,000 a year, before counting tenders won thanks to the sustainability section. Payback lands around 2 to 3 years on this item alone, a 2026 order of magnitude.
FAQ
Can we keep our domain name and search rankings?
Yes. A page-by-page 301 redirect plan, prepared during the audit, preserves 90 % or more of existing organic traffic.
Should we publish CO2 emissions if they are high?
A credible reduction pathway beats silence. Most cement producers report between 600 and 850 kg of CO2 per tonne of cement and present their actions (alternative fuels, supplementary materials).
Must the portal connect to the ERP from day one?
No. Starting with a basic or intermediate version and adding ERP sync in phase 2 spreads the investment: roughly EUR 7,000 to 12,000 more later.
What does maintenance cost after launch?
Between EUR 1,500 and 3,000 per month depending on change volume and portal monitoring level.
Is 12 weeks realistic?
Yes, if content and HSE data arrive before week 8. Each week of delay on texts pushes go-live by the same amount.
Let's scope your project. Share your current site address and list of plants for a precise estimate between EUR 60,000 and 120,000 and a 12-week schedule. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
