The verdict in three sentences
A London caterer running 600 events a year on Word quotes, Excel recipe sheets and phone orders is losing margin it cannot see. A catering SaaS at 130 to 430 GBP a month is enough while your recipes and processes stay standard; custom software at 26,000 to 60,000 GBP excluding VAT (2026 order of magnitude) pays off when food cost, production sheets and allergen information must flow automatically from every quote. The deciding factor: the 4 to 8 hours per salesperson per week spent re-typing data.
What catering software must do in 2026
Between the signed quote and the canapés leaving the kitchen, information crosses four teams: sales, kitchen, purchasing, logistics. Every re-entry creates a risk of a wrong cover count, a missed allergy or a supplier ordered twice.
| Feature | Word and Excel | Catering SaaS | Custom |
|---|---|---|---|
| Quotes built from recipes | Copy and paste | Yes, standard catalogue | Yes, with your own packages and options |
| Food cost calculation | Separate spreadsheet | Often approximate | Automatic, supplier prices updated |
| Production sheets by section | Manual | Yes | Yes, grouped by day, section and event |
| Allergens (14 major, UK FIR) | Paper list | Yes | Yes, carried through to labels and buffet cards |
| Supplier orders | Phone | Partial | Generated from consolidated needs |
| Casual staff scheduling | Shared calendar | Optional module | Built in, with hourly costs |
| Making Tax Digital and e-invoicing | No | Depends on vendor | Connection to your accounting software |
UK Food Information Regulations require caterers to provide information on the 14 major allergens, and Natasha's Law tightened labelling for prepacked for direct sale food. Your software must keep allergen data accurate from ingredient to buffet card.
SaaS or custom: the five-year calculation
Assumptions: 6 users (3 salespeople, head chef, buyer, manager), SaaS at 300 GBP a month, custom software at 43,000 GBP with 5,000 GBP a year of maintenance and hosting.
| Item | Catering SaaS | Custom |
|---|---|---|
| Setup and recipe migration | 1,700 to 5,000 GBP | Included in the project |
| Upfront cost | 0 GBP | 26,000 to 60,000 GBP |
| Annual cost | 3,600 GBP | 5,000 GBP |
| Five-year total (median assumption) | about 21,000 GBP | about 68,000 GBP |
| Fit with your packages | Limited to vendor options | Complete |
| Ownership of data and code | Vendor | You |
On cost alone, SaaS wins. Custom is justified if food cost and sales time gains exceed the roughly 47,000 GBP gap over five years. For a caterer turning over 2.1 million GBP, one point of food cost recovered is worth 21,000 GBP a year.
At Kolonell, an application of this complexity sits in our grid between 4,000,000 and 7,000,000 FCFA (6,100 to 10,670 EUR) for medium complexity, and 7,000,000 to 15,000,000+ FCFA (10,670 to 22,870+ EUR) for a complex version with staff scheduling and e-invoicing.
Mini case study
James, managing director of an events caterer in London (illustrative persona), runs 600 events a year for 2.1 million GBP turnover. His 3 salespeople each spend 6 hours a week redoing quotes and passing quantities to the kitchen.
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- Sales time recovered: 3 × 6 h × 46 weeks = 828 hours a year, about 29,000 GBP at 35 GBP loaded per hour.
- Food cost brought from 32 % to 30.5 % thanks to up-to-date recipe sheets: 31,500 GBP a year.
- Estimated total gain: 60,500 GBP a year for a 43,000 GBP project plus 5,000 GBP a year: payback in under a year.
FAQ
Is a catering SaaS enough for 600 events a year?
Often yes, if your quotes follow classic packages and your recipe sheets are stable. Beyond 3 to 4 spreadsheet workarounds a week, the generic tool costs more than it saves.
How does the software handle allergens?
Each ingredient carries its allergens among the 14 majors, the recipe inherits them, then the quote, the production sheet and the buffet card. A supplier change propagates in under a minute.
Can we import our 800 existing recipes?
Yes, through an Excel import with a clean-up phase. Allow 2 to 4 weeks depending on file quality and unit standardisation.
How long does custom software take?
Between 3 and 5 months for a first version covering quotes, food cost and production. Scheduling and invoicing modules follow in 4 to 6 week increments.
Will it connect to our accounting software?
Yes, through Xero, Sage or QuickBooks APIs so invoices flow into your Making Tax Digital compliant ledger. This integration usually represents 5 to 10 % of the total budget.
Let's scope your project. Send us your event volume, current tools and the friction points between sales and kitchen: we will come back with a scope, an indicative budget and a realistic timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33. Or use our free quote form.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.