Employer branding careers site cost in London (2026)

The verdict in three sentences

For a London group hiring 100 to 400 people a year, a dedicated careers site is one of the most profitable HR investments: it brings in direct applications that cost nothing to distribute. Budget sits between EUR 15,000 and 40,000, plus EUR 3,000 to 9,000 to connect the ATS, and usually pays back in under 12 months. Success rests on three concrete elements: jobs indexed by Google for Jobs, genuine content about teams, and an application flow under 3 minutes on mobile.

What a careers site costs in London in 2026

The web core stays within EUR 15,000 to 40,000; video production and ATS integration depth are what push large groups' invoices higher.

Integrating the ATS: three options, three effort levels

The principle to require: the ATS remains the single source of truth. A job published by a recruiter appears on the site within 15 minutes and disappears when it closes, with no double entry. Applications land directly in the ATS, with the source tracked to measure cost per channel.

Why cost per application drops

On paid job boards, a qualified application costs EUR 25 to 45 in London in 2026 depending on the role. A direct application from the careers site (Google for Jobs, organic LinkedIn, referrals, brand search) costs EUR 10 to 15 once the site is amortised, i.e. a cost cut by a factor of 2 to 3. The site also supports compliance: UK GDPR notices, CV retention periods, accessible forms.

Mini case study

Nadia, HR director of a 2,800-employee services group in London (Canary Wharf), hires 250 people a year and receives 10,000 applications, 6,000 of them through paid job boards at EUR 30 on average: EUR 180,000 a year. She invests EUR 33,000 in a careers site connected to Workday and EUR 700 per month to run it, i.e. EUR 41,400 in year one. Twelve months later, 3,000 applications have shifted to the site, cutting job board spend by 3,000 × 30 = EUR 90,000. Net gain in year one: 90,000 − 41,400 = EUR 48,600. Average cost per application falls from EUR 18 (180,000 / 10,000) to about EUR 13.40 ((90,000 + 41,400) / 10,000), then to EUR 9.80 from year two.

FAQ

Isn't a careers page on the corporate site enough?

Below 30 hires a year, often yes. Above 100, a dedicated site with role and location pages captures 2 to 4 times more search traffic on job titles.

How long does it take to launch?

Allow 8 to 12 weeks, including 3 to 6 weeks for a Workday or SuccessFactors integration. Plan the employee shoot from the scoping phase.

Should jobs live on the site or redirect to the ATS?

Ideally the job displays on the site with JobPosting structured data, then the form submits to the ATS. That enables Google for Jobs indexing and a 20 to 40% visibility gain.

How do we measure return on investment?

Track cost per application and per hire by source in the ATS every month. A realistic target: 40 to 50% direct applications at 12 months.

Should the site be multilingual?

For a group hiring international or tech profiles, yes: each extra language adds EUR 2,500 to 6,000 and widens the talent pool significantly.

Let's scope your project. Tell us your hiring volume and your ATS: we will price the employer branding site, the integration and the shoot for a launch in 8 to 12 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.