The verdict in three sentences
A professional business website in Dakar in 2026 ranges from 900,000 FCFA (Starter, 5 pages) to 3,500,000 FCFA (Premium, animations and advanced local SEO). The realistic timeline is 3 to 6 weeks depending on complexity and how fast you provide feedback. The classic mistake is picking the lowest price without checking what is included: hosting, Google ranking and follow-up drive the real return.
The three price tiers in Dakar in 2026
Here is the reference grid we apply for a Senegalese SME, in FCFA and EUR equivalent (2026 order of magnitude, 1 EUR = 656 FCFA).
| Tier | Content | Price FCFA | Price EUR | Timeline |
|---|---|---|---|---|
| Starter | 5 pages, mobile, form, Google Maps | 900,000 | EUR 1,370 | 3 weeks |
| Growth | + blog, analytics, basic SEO, 8-10 pages | 1,800,000 | EUR 2,745 | 4-5 weeks |
| Premium | + animations, advanced local SEO, multilingual | 3,500,000 | EUR 5,340 | 6 weeks |
| Landing only | 1 conversion page + form | 450,000 | EUR 685 | 10 days |
A Starter site is enough to establish credibility; Growth is justified as soon as you target Google; Premium suits companies that want a high-end image and steady organic traffic.
What adds to the starting price
The sticker price is not the total cost. Recurring and optional items change the annual budget.
| Item | 2026 price | Frequency | Note |
|---|---|---|---|
| Hosting + domain name | 100,000 - 180,000 FCFA | per year | includes SSL and backups |
| Maintenance and updates | 50,000 - 150,000 FCFA | per month | security, fixes |
| Dakar local SEO | 75,000 - 200,000 FCFA | per month | Google profile, keywords |
| Content writing | 30,000 - 60,000 FCFA | per page | FR, SEO-optimized |
| Wave/OM payment module | 250,000 - 400,000 FCFA | one-off | if selling online |
Beyond the build, budget between 150,000 and 500,000 FCFA per year for a site that stays fast, secure and well ranked.
Mini case study
Mamadou runs a 12-person consulting firm in Dakar. He picks a Growth site at 1,800,000 FCFA, with hosting (140,000 FCFA/year) and local SEO (100,000 FCFA/month for 6 months, i.e. 600,000 FCFA). First-year investment: 2,540,000 FCFA. Thanks to ranking on "consulting firm Dakar", he captures 4 qualified leads per month. A single signed engagement at 3,000,000 FCFA covers the entire site by the second month. The ROI is not in the site itself, but in the leads it generates.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
FAQ
Is a site under 500,000 FCFA viable?
Yes for a simple landing page or a generic template, but rarely for a real custom multi-page business site. Below that, SEO, mobile speed or follow-up are often sacrificed. Budget 900,000 FCFA minimum for something solid.
How long to go live?
Between 3 and 6 weeks depending on the tier. The limiting factor is almost always supplying your texts, photos and approvals, not the development itself.
Will the site be fast on 3G mobile?
Yes if the agency optimizes WebP images and lazy loading. This is essential in Senegal where most traffic is mobile; we target a Lighthouse score above 90.
Do I pay hosting every year?
Yes, budget 100,000 to 180,000 FCFA per year, including domain, SSL certificate and backups. It is the normal running cost of a live site.
Can I add Wave payment later?
Yes, the Wave and Orange Money payment module can be added anytime for 250,000 to 400,000 FCFA. Many clients start with a showcase site then move to e-commerce.
Let's scope your project. Tell us the number of pages, whether you target Google and your indicative budget (Starter, Growth or Premium). Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
