The verdict in three sentences
A travel management company handling trips for 45 corporate and NGO accounts should not have a tour operator website full of beach photos: its buyers are office managers and travel coordinators who want a multi-traveller request form, response times and a clear fee policy. With service fees of £25 to £60 or $30 to $75 per ticket, MICE pages and a corporate accounts section, the site costs £10,000 to £35,000 in London or $15,000 to $45,000 in Singapore, delivered in 5 to 8 weeks. Two new active accounts usually pay it back within the year.
Business travel does not buy like leisure travel
London and Singapore are both regional hubs: headquarters, banks, NGOs, conference venues and dense flight networks. A travel management company (TMC) serving 45 corporate accounts mostly handles regional trips, delegations to conferences and team offsites.
The decision maker is not the traveller. It is the executive assistant, the office manager or the logistics officer of an NGO. They compare three things: speed (a quote in under 2 hours), reliability (changes, cancellations, reissues) and fee transparency for their finance team. A site built for leisure, with tours and holiday packages, sends the wrong signal.
| Corporate client expectation | What the site must show | Expected proof |
|---|---|---|
| Speed | stated response time, WhatsApp, short form | quote within 2 business hours |
| Groups and delegations | multi-traveller form | up to 30 travellers per request |
| Transparency | service fee schedule | £25 to £60 or $30 to $75 per ticket |
| Invoicing | monthly invoice, client account number | statement by cost centre |
| Events | meetings and MICE pages | events of 50 to 300 delegates |
| Assistance | emergency number, hours | 24/7 support |
| NGO compliance | travel policy, comparative quotes | 3 fare options per request |
The multi-traveller form is the core of the site
The request form replaces email threads that drag on for three days. It must capture several travellers with their own dates, origin and destination, cabin class, hotel and transfer needs, cost centre and approver. For an NGO, a "travel policy" field (economy mandatory under 6 hours of flight, for example) avoids back-and-forth.
Alongside the form, four page types structure the site: a "corporate accounts" page explaining account opening and monthly billing, one page per service (air, hotels, visas and travel documents, transfers), a meetings and MICE page with costed examples, and an NGO and institutions page. Pages stay light for fast mobile loading, and a WhatsApp button stays visible.
Site budget and account profitability
Here is a 2026 order of magnitude for the build.
| Scope | London (GBP, excl. VAT) | Singapore (USD) | Timeline |
|---|---|---|---|
| 5 pages and simple form | 4,000 to 8,000 | 5,000 to 10,000 | 4 to 5 weeks |
| Multi-traveller form, blog, analytics | 10,000 to 20,000 | 15,000 to 25,000 | 5 to 7 weeks |
| Client area, rich MICE pages, SEO | 20,000 to 35,000 | 25,000 to 45,000 | 7 to 8 weeks |
| Self-booking tool licence (alternative) | 3,000 to 12,000 a year | 4,000 to 15,000 a year | 4 to 8 weeks |
For reference, Kolonell's showcase grid is 800,000 to 1,200,000 FCFA (1,220 to 1,830 EUR) for Starter, 1,200,000 to 2,000,000 FCFA (1,830 to 3,050 EUR) for Growth and 2,000,000 to 3,500,000 FCFA (3,050 to 5,340 EUR) for Premium; a GDS-connected booking engine is a custom application, quoted separately.
The next table estimates service fee revenue per account, using an average fee of $45 per ticket in Singapore.
| Account profile | Tickets a year | Annual service fees | Estimated hotel and MICE commissions |
|---|---|---|---|
| SME, 2 to 3 travellers | 24 | $1,080 | $400 |
| Regional subsidiary | 60 | $2,700 | $1,200 |
| International NGO | 120 | $5,400 | $2,500 |
| Bank or institution | 200 | $9,000 | $4,000 |
| Conference organiser | 300 (2 events) | $13,500 | $8,000 |
These volumes are 2026 orders of magnitude and help set a realistic target rather than a promise.
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Mini case study
Mei Ling runs a 7-consultant TMC in Singapore with 45 corporate accounts. She commissions a mid-range site at $20,000 plus $600 a month of maintenance, $27,200 in year one.
The multi-traveller form cuts average group request handling from 90 to 35 minutes. Over 400 requests a year, that frees about 365 hours, worth roughly $14,600 at a loaded cost of $40 an hour. The site and local search bring 3 new accounts: 1 bank at 200 tickets and 2 NGOs at 120 tickets, so 440 tickets × $45 = $19,800 of service fees, plus about $9,000 of hotel and MICE commissions. Together with the time saved, that is about $43,400 of value against $27,200 of spend.
FAQ
What budget should a business travel agency plan for its website?
In London, £4,000 to £35,000 excluding VAT; in Singapore, $5,000 to $45,000. The multi-traveller form sits in the mid range, from about £10,000 or $15,000.
Should service fees appear on the site?
Yes, at least as a range, for example $30 to $75 per ticket depending on route. Corporate and NGO buyers must justify fees internally, and a clear schedule shortens the decision.
How fast can the site go live?
Five to 8 weeks, including a week to gather event references and approved client logos. The form is tested with 3 to 5 real clients before launch.
Can the site handle group requests?
Yes: the form accepts up to 30 travellers with different dates and produces a structured request. For an event of 50 to 300 delegates, a dedicated MICE page collects the brief.
How do we attract NGOs and institutions?
With a dedicated page showing travel policy compliance, 3-option comparative quotes and per-project billing. NGOs often account for 30 to 40% of a business travel agency's volume in hub cities.
Let's scope your project. We structure your corporate accounts pages, multi-traveller form and MICE pages, with a launch in 4 to 6 weeks. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
