The verdict in three sentences
For a mid-sized industrial SME in Berlin, business process automation is a 12,000 to 45,000 EUR investment (plus VAT), paid back in 7 to 11 months thanks to roughly 1.5 FTE freed up. A no-code subscription like Zapier or Make handles a few simple flows, but hits its limits as soon as business logic gets specific. The real trade-off is not "tool vs agency" but "hire vs automate" -- at 120 hours saved per month, automation almost always wins.
How much an automation project costs in 2026
Price depends on the number of processes, rule complexity and integrations (ERP, CRM, accounting). Here are 2026 benchmarks, VAT excluded.
| Scope | Processes automated | Price 2026 | Timeline | Maintenance/month |
|---|---|---|---|---|
| Essential | 1-2 simple flows | 12,000 - 18,000 EUR | 4-5 weeks | 150 - 220 EUR |
| Standard | 3-5 flows + 1 integration | 18,000 - 30,000 EUR | 6-8 weeks | 220 - 320 EUR |
| Advanced | 6+ flows + ERP + rules | 30,000 - 45,000 EUR | 8-10 weeks | 320 - 400 EUR |
| Agency day rate | one-off work | 450 - 650 EUR/day | - | - |
The agency day rate ranges from 450 to 650 EUR by seniority. A standard six-week project needs about 25-35 person-days, which explains the 18,000-30,000 EUR band.
Custom build or no-code subscription
Many leaders start with a subscription tool. That is sensible, but compare the real cost over time and the operation caps.
| Criterion | Zapier / Make | Custom development |
|---|---|---|
| Entry cost | 20 - 150 EUR/month | 12,000 - 45,000 EUR |
| Operation cap | a few thousand/month | unlimited (your infra) |
| Fine business logic | limited | full |
| EU hosting / GDPR | vendor-dependent | France/EU of your choice |
| Code control | none | complete |
| Cost at 36 months | 720 - 5,400 EUR | amortized, then maintenance |
Once volume passes a few thousand operations per month or rules become specific (prioritization, exceptions, multi-level approvals), custom regains the edge.
Funding the project
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In 2026, German and EU digital-transformation schemes (such as Digital Jetzt and regional grants) can cut the net cost. Eligibility is checked before the quote: a well-scoped project maximizes the odds of support.
Mini case study
Claire, CFO of a 30-person precision-engineering SME in Berlin, hesitated to hire an administrative assistant at 32,000 EUR fully loaded per year. She chooses a standard project at 24,000 EUR automating order entry, weekly reporting and dunning. The result: 110 hours/month saved, valued at 28 EUR/hour -- 3,080 EUR/month. With 280 EUR/month maintenance, the net monthly gain is 2,800 EUR: the investment is repaid in 8.6 months, without adding to payroll.
FAQ
How long to automate a first process? Plan 4 to 5 weeks for an essential flow, including scoping, development and acceptance testing. Multi-process projects run 8 to 10 weeks.
Can we start small then expand? Yes, and it is recommended: a first flow at 12,000-18,000 EUR validates the approach, then each extra process costs less because the infrastructure already exists.
What realistic ROI should I expect? On 2026 projects, payback lands in 7 to 11 months, freeing 1 to 1.5 FTE depending on the volume of repetitive tasks handled.
Is maintenance mandatory? Strongly advised: 150 to 400 EUR/month covers API changes, fixes and rule adjustments. Without it, a broken flow can block a critical process.
Am I locked in to the agency? No, provided the code and documentation belong to you. Require ownership transfer and hosting on your own EU accounts.
Let's scope your project. Tell us how many processes you want to automate, your indicative budget and your deadline: we price the scope and grant eligibility. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
