The verdict in three sentences
Becoming a web reseller or referral agent means selling without producing: you bring the client, the agency delivers, you earn a commission then recurring revenue. With the Kolonell referral programme, expect 15% + 5% recurring on showcase sites, 12% on e-commerce, 10% on marketplaces and 8% on institutional projects. The growth lever is not the one-off commission but the MRR that maintenance and SEO build month after month.
The Kolonell referral revenue model
| Segment | Referral commission | Recurring | Average ticket 2026 |
|---|---|---|---|
| Showcase | 15% | 5% | 250 000 - 1 200 000 FCFA |
| E-commerce | 12% | 5% | 1 000 000 - 4 000 000 FCFA |
| Marketplace | 10% | - | 2 500 000 - 12 000 000 FCFA |
| Institutional | 8% | - | 5 000 000 FCFA + |
A single e-commerce sale at 2 000 000 FCFA yields 240 000 FCFA in immediate commission, plus recurring revenue on maintenance.
A reseller's 12-month P&L
Conservative assumption: 2 showcase sites and 1 e-commerce per month at cruising speed, plus a growing stack of maintenance contracts.
| Quarter | Showcase sales | E-commerce sales | Referral commissions | Cumulative recurring MRR |
|---|---|---|---|---|
| Q1 | 3 | 1 | ~465 000 FCFA | 30 000 FCFA |
| Q2 | 5 | 2 | ~855 000 FCFA | 90 000 FCFA |
| Q3 | 6 | 3 | ~1 170 000 FCFA | 180 000 FCFA |
| Q4 | 6 | 4 | ~1 380 000 FCFA | 400 000 FCFA |
Over the year: roughly 3 870 000 FCFA in referral commissions plus a 400 000 FCFA MRR by year-end, i.e. an annualised recurring revenue near 4 800 000 FCFA that rolls over as a base the following year.
Costs and net margin
| Item | Indicative annual cost |
|---|---|
| Registration + accounting | 250 000 FCFA |
| Demos, domain, tools | 180 000 FCFA |
| Advertising / prospecting | 600 000 FCFA |
| Total costs | ~1 030 000 FCFA |
On revenue above 4 000 000 FCFA in year one, a solo reseller's net margin often exceeds 70%, because there is no inventory and no production team.
Mini case study
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Modou, a sales rep in Dakar, joins the Kolonell referral programme. Month 1, he brings a Premium showcase at 1 200 000 FCFA: commission 180 000 FCFA. Month 2, an e-commerce at 2 000 000 FCFA: 240 000 FCFA. Adding 3 maintenance contracts at 50 000 FCFA/month on which he earns 5%, he builds an MRR that within a year exceeds 300 000 FCFA without writing a line of code.
FAQ
Do I need to code to be a web reseller?
No. You sell and bring the client; the agency delivers the site. Your job is client relations and prospecting, not the technical build.
How much can I earn in year one?
At a moderate pace of 2-3 sales per month, a solo reseller can target 3 to 5 million FCFA in commissions plus a rising MRR. It all depends on volume and segment mix.
What matters more: commission or recurring?
The recurring. A referral commission is one-off; maintenance and SEO pay every month. Targeting a 400 000 FCFA MRR transforms the model's stability.
How does the Kolonell referral programme work?
You bring a qualified prospect, Kolonell converts and delivers, you earn 15% + 5% recurring on showcase, 12% on e-commerce, 10% on marketplace and 8% on institutional. No production investment on your side.
Which legal structure should I adopt?
A sole proprietorship is enough to start and invoice your commissions. As volume grows, a limited company protects your assets and reassures larger clients.
Let's talk about your project. Become a Kolonell referral partner and build recurring revenue with no production. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
