The verdict in three sentences
A custom wholesale management software in Dublin costs 35,000 to 70,000 EUR in 2026, depending on the number of warehouses and the complexity of price lists. It pays off as soon as your per-customer pricing and multi-warehouse stock overflow a standard wholesale package. Budget 5 to 7 months of project time and a payback driven by the end of pricing errors and unanticipated stockouts.
Standard vs custom: what customer pricing changes
A wholesaler's core specificity is the negotiated price list per customer, per family and per volume. A generic package handles it poorly; a custom build models it precisely.
| Criterion | Standard software | Custom Kolonell |
|---|---|---|
| Entry cost | 6,000-15,000 EUR | 35,000-70,000 EUR |
| Annual subscription | 9,000-24,000 EUR/year | 0 |
| Per-customer price lists | Basic (global discount) | Fine (family/volume/tier) |
| Multi-warehouse stock | Paid option | Included |
| Fast trade counter | Limited | Optimised (< 90 s/ticket) |
| 5-year cost | 51,000-135,000 EUR | 45,000-85,000 EUR |
| Extensibility | Vendor-dependent | Total |
Over 5 years, custom becomes competitive once the standard subscription exceeds 15,000 EUR/year, the norm for a multi-warehouse wholesaler.
Breakdown of a 52,000 EUR budget
| Item | Share of budget | Indicative amount |
|---|---|---|
| Scoping and catalogue migration | 12% | 6,240 EUR |
| Price-list engine | 24% | 12,480 EUR |
| Multi-warehouse stock and replenishment | 22% | 11,440 EUR |
| Counter and invoicing module | 20% | 10,400 EUR |
| Margin dashboards | 12% | 6,240 EUR |
| Acceptance, training, deployment | 10% | 5,200 EUR |
The price-list engine is the value core: it eliminates the pricing errors that eat into margin.
Mini case study
Sarah, director of a building materials wholesaler in Dublin (3 warehouses, 22 staff, 18,000 SKUs), sees a pricing error rate of 1.5% on revenue of 6,200,000 EUR/year, i.e. 93,000 EUR/year of margin lost to unjustified discounts and re-invoicing.
A custom software at 52,000 EUR that brings the rate down to 0.3% recovers about 74,000 EUR of margin in year one. Break-even is reached in 9 months, even before counting time saved at the counter.
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FAQ
Can we import our 18,000 existing SKUs?
Yes. Catalogue migration (SKUs, families, suppliers, purchase prices) is included in scoping. Budget 3,000 to 6,000 EUR depending on source-data quality.
How are case-by-case negotiated prices handled?
The engine applies a hierarchy: customer price > family price > volume price > base price. Every quote shows the applied price and its justification, ending arbitrary discounts.
Does the counter work offline?
Yes, in degraded mode with deferred sync. A counter ticket closes in under 90 seconds even without network, essential on busy days.
Does it interface with our accounting?
Yes, via export or API to your ledger. Accounting integration runs 3,000 to 7,000 EUR depending on the automation level required.
What annual maintenance budget should we plan?
Around 12 to 18% of the initial cost, i.e. 6,000 to 9,000 EUR/year for a 52,000 EUR project, including fixes and minor evolutions.
Let's scope your project. Tell us your number of warehouses, SKUs and price-list complexity: we'll price a target scope and budget. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
