The verdict in three sentences
For a St Peter Port boutique hotel, the part of the site that most often justifies a redesign is the events, meetings and weddings section: vague enquiry forms, capacity details buried in PDFs and no agreed response process cost the team hours every week. Kolonell rebuilds the site for £3,900 (Growth) or £6,900 (Premium) in 3 to 4 weeks once content is ready, compared with typical Guernsey agency quotes of roughly £8,000 to £24,000 for a hotel site of this kind. The booking engine, channel manager and PMS are kept, re-embedded and quoted separately, and launch is timed away from the summer sailing season.
What should the redesign fix first in the events section?
Hotels on the seafront and in the old town host finance-sector meetings midweek, weddings and private dinners at weekends, and sailing and summer visitors in season. One events section has to serve all three. This is what usually changes:
| Element | Typical old site | After the redesign |
|---|---|---|
| Enquiry form | Name, email, free-text message | Event type, preferred dates, flexible dates yes or no, guest count, layout, catering, budget band |
| Capacity information | Inside a PDF brochure | One HTML page per space: layouts, capacity per layout, step-free access stated factually |
| Fact sheets | 10 to 20 MB brochure | Light PDF per event type, under 2 MB, with the same figures as the page |
| Wedding page | Gallery only | Process, what is included, what is on request, contact person |
| Meetings page | Generic text | Day delegate package described in words, AV and connectivity listed, invoicing details |
| Confirmation to the guest | None, or a generic auto-reply | Automatic acknowledgement with the response time you commit to |
Forms should collect the minimum needed to quote: no passport, card or ID data, no dietary health details beyond what the guest chooses to share, and payment only inside the booking engine or by invoice.
What does the redesign cost in Guernsey?
Market figures are 2026 ballpark ranges from typical agency quotes and public rate pages in the Channel Islands and the south of England, not a survey.
| Option | Year 1 cost | Events section | Suits |
|---|---|---|---|
| Freelance refresh | £2,500 to £6,000 | Usually a form plugin | Single small property |
| Guernsey agency, single hotel | £8,000 to £18,000 | Custom, often extra days | Hotels wanting on-island workshops |
| Guernsey agency, two-hotel brand | £14,000 to £24,000+ | Custom per property | Groups with large marketing teams |
| Kolonell Starter | £2,300 | Simple enquiry form | Very small sites |
| Kolonell Growth | £3,900 | Structured forms, capacity pages, fact sheets | One hotel or a compact two-property brand |
| Kolonell Premium | £6,900 | Same, plus multilingual pages (the multilingual tier, languages set in the quote) | Brands with several audiences or languages |
On quote: booking engine changes, channel manager or PMS work, a CRM or events software integration, table booking, gift vouchers and corporate portals. Each tier includes a project manager reachable in your time zone, native English copywriting, 3 to 4 week delivery and 3 months of support, as set out on our international website offer.
Which risks matter, and how are they handled?
The build itself takes 3 to 4 weeks once text, photos and capacity data are in. The risks sit around it:
| Risk | Likelihood | Mitigation |
|---|---|---|
| Room, package or wedding pages lose rankings | Medium | URL inventory, a 301 per old URL, Search Console checked weekly for 6 weeks |
| Capacity figures differ between page, PDF and brochure | High | One source table signed off by the events manager |
| Booking engine breaks after re-embedding | Medium | Test on staging with the vendor; check dates, guests and total price with taxes and fees |
| Enquiries lost during the switch | Low to medium | Test every form the day before and the day of go-live, with a fallback email shown |
| Launch during peak | Medium | Go live on a quiet weekday outside summer and major island events |
| Unverified marketing claims migrated | Medium | Compliance read of every page; hotel grading stated only if officially held |
On data protection, the Data Protection (Bailiwick of Guernsey) Law 2017 applies, with the Office of the Data Protection Authority as regulator. Menus stay as HTML text with allergen information checked by the kitchen, accessibility targets WCAG 2.2 AA, and accessible-space details stay factual. This is not legal advice.
What response process should sit behind the forms?
A better form only helps if someone answers in a predictable way. Agree this before launch:
| Step | Owner | Target time |
|---|---|---|
| Automatic acknowledgement | Website | Immediately |
| Enquiry routed to the right property | Website rules, by property field | Immediately |
| First personal reply with availability | Events coordinator | Within 1 working day |
| Proposal with fact sheet attached | Events manager | Within 2 to 3 working days |
| Follow-up if no reply | Events coordinator | After 5 working days |
| Enquiry data deleted if no booking | Events manager | Per your retention policy |
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Also update Google Business Profile and other listings at launch so names, addresses and phones match the site for both properties.
Questions to ask a provider: Can the form route enquiries to two properties? Who owns the 301 map? Can the events team edit capacity pages without a developer? What does support cost after the included period, in writing?
When a local agency is better: if you want workshops on the island with both hotel teams, on-site photography and an ongoing campaign retainer, a Guernsey agency earns its fee. If your teams can supply content and run the response process, a remote studio is usually enough.
Mini case study
*Illustrative example, fictional group.* Harbour and Hill Hotels, a hypothetical brand running two boutique hotels in St Peter Port, receives about 15 event enquiries a month. Today each needs around four emails just to learn dates, numbers and layout, at roughly 15 minutes each: about 15 hours a month. With structured forms, a first reply can usually go out after one exchange instead of three, saving roughly 30 minutes per enquiry, so around 7.5 hours a month. The redesign: Kolonell Growth at £3,900 for one brand site with two property sections, plus an events software integration quoted separately. The time saving is an estimate based on these assumptions; it is not a promise of more events or revenue.
FAQ
How much does a boutique hotel website redesign cost in St Peter Port?
Guernsey agency quotes typically run from about £8,000 to £24,000 in 2026 depending on the number of properties. Kolonell's fixed grid is £2,300, £3,900 or £6,900, with booking and events software integrations on quote.
Can one site serve two hotels under one brand?
Yes, with one section per property and a form that routes enquiries by property. Growth at £3,900 covers this for most compact brands.
What should a wedding enquiry form ask?
Event type, preferred and alternative dates, guest count, ceremony and reception needs, and a budget band: about 8 to 10 fields. Avoid collecting ID or card data.
Which data protection law applies in Guernsey?
The Data Protection (Bailiwick of Guernsey) Law 2017, with the ODPA as regulator. Set a retention period for enquiries that do not become bookings, for example 12 months, according to your own policy.
How long does the project take?
Allow 3 to 4 weeks of build once content is ready, then 6 weeks of search monitoring. Capacity data and fact sheets often take the hotel team 1 to 2 weeks to gather.
Let's scope your project. Tell us how many properties, event spaces and enquiry types you handle, and we will return a fixed scope, a budget and a launch window outside peak season. See the international offer or request a free quote: detailed reply within 48 hours.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
