The verdict in three sentences
In Cork, a boutique hotel website handed to a Cork or Dublin agency costs, as a 2026 ballpark, between 7 000 and 28 000 EUR, more with several languages and a film shot on site. Kolonell delivers the room, restaurant and offer pages with the booking engine of your choice for a fixed 2 700, 4 500 or 8 200 EUR, and Premium includes a bilingual English and French site. Compare the 3-year total cost, who handles the photo shoot (Kolonell does not) and how well the site turns OTA browsers into direct guests.
What will a Cork agency, a freelancer and Kolonell actually charge?
These ranges are prudent ballparks. They rest on public rate cards of Cork and Dublin agencies, minimum project sizes listed on Clutch.co, day rates published by Irish agencies (often 500 to 850 EUR per day) and rates visible on Upwork and Malt. To be straight with you: a good Cork freelancer can cost as much as or less than our Growth tier. What Kolonell adds is a written fixed price, a project manager, native copywriting and the handover of every access.
| Criterion | Cork or Dublin agency | Local freelancer | Kolonell |
|---|---|---|---|
| Build cost, 2026 ballpark | 7 000 to 28 000 EUR and up | 2 000 to 7 000 EUR | 2 700 / 4 500 / 8 200 EUR, fixed |
| Hourly rate for additions | Often 65 to 110 EUR | Often 35 to 70 EUR | Written quote before work |
| Usual timeline | 8 to 14 weeks | 4 to 10 weeks | 3 to 4 weeks, Premium usually 4 to 6 |
| French version | Often subcontracted translation | Rare | Included on Premium, native copy |
| Photos and video | On-site shoot possible | Sometimes through a partner | Not included: your images or a Cork photographer |
| Booking engine | Integration or partner engine | Simple integration | Integration of the hotel's chosen engine |
| Support | Separate contract | Case by case | 3 months, 6 on Premium |
Payment is by bank transfer or Wise, 50 % at kickoff, 50 % at delivery. Your project manager calls you on Google Meet at a time that suits you and sends a written update every week. The team is in Senegal (GMT), on the same clock as Cork in winter and one hour behind in summer. Kolonell has already delivered bilingual FR/EN sites, for example for TR Signing Group (trsigninggroup.com), a notary and apostille service in New Jersey. Full details are on our international website offer.
What does the bill look like over three years?
For a hotel that wants a French version, we compare an agency with translation and Kolonell Premium. Kolonell maintenance after the support period is quoted on request, so we use the same maintenance assumption on both sides. The booking engine is a third-party service (monthly subscription or commission depending on the vendor, to be checked) that Kolonell integrates without supplying, and it costs the same in both scenarios.
| Item over 36 months | Cork agency, bilingual site | Kolonell Premium |
|---|---|---|
| EN/FR website build | 18 000 EUR | 8 200 EUR |
| Support included | Depends on contract | 6 months included |
| Maintenance (same assumption) | 140 EUR per month over 30 months, 4 200 EUR | 4 200 EUR, maintenance quoted on request |
| Seasonal offers (Jazz Festival, Christmas) | 12 hours at 90 EUR, 1 080 EUR | Quoted beforehand, assumption 800 EUR |
| Photo and video shoot | Frequent add-on, 2 500 EUR | Local photographer booked separately, 2 500 EUR |
| Engine and channel manager | Same, paid to the vendor | Same, paid to the vendor |
| Indicative total (excluding engine) | 25 780 EUR | 15 700 EUR |
These figures structure the comparison; they do not predict your invoice. Ask every supplier to fill in this same table.
Which tier fits a Cork hotel, and what is in it?
| Item | Starter 2 700 EUR | Growth 4 500 EUR | Premium 8 200 EUR |
|---|---|---|---|
| Room pages | Grouped categories | One page per category, layouts and amenities | Rooms, suites, packages, long-stay offers |
| Booking | Link to the engine | Widget embedded on every page | Polished integration, offers linked to the engine |
| Restaurant | Menu section | Dedicated page, table booking | Restaurant and private events pages |
| Cork guide | No | Neighbourhood page, English Market, station | Full guide, Kinsale and Cobh excursions |
| Bilingual FR/EN site | No | No | Included |
| Timeline | 3 to 4 weeks | 3 to 4 weeks | Written schedule, usually 4 to 6 weeks |
A loyalty programme, a guest portal or custom conference management is a custom application, quoted on request. So is ongoing search work.
Who stays in Cork, and what must the site show them?
Cork runs on several guest groups at once. The pharmaceutical and technology sites of Little Island, Ringaskiddy and Hollyhill bring business travellers and relocating staff who stay for weeks. University College Cork draws parents and researchers. Cobh welcomes cruise calls, the Roscoff ferry brings French families, and the Guinness Cork Jazz Festival fills the city in late October. The site has to reflect this:
- A long-stay offer for assignments and relocations, with invoicing terms.
- French pages for ferry travellers, written properly.
- The calendar of peak dates (jazz, matches at Páirc Uí Chaoimh, graduations) published early.
- Access from the airport, Kent Station and the port, plus parking.
- The restaurant and local produce, a strong draw for food lovers heading to West Cork.
On compliance, the facts. GDPR and the Irish Data Protection Act 2018 cover forms, cookies and booking data; the regulator is the Data Protection Commission. Payment is handled by the PCI DSS certified booking engine, not by the site. The European Accessibility Act, applicable since 28 June 2025, covers many consumer online services, with micro-enterprises exempt for services; WCAG 2.1 AA remains the technical reference. This is not legal advice.
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What should you ask before signing?
- Who owns the domain, hosting and accounts (Google Business Profile, analytics tool)?
- Is the booking engine imposed by the agency, with commission flowing back to it?
- Is the French version written by a French speaker or run through machine translation?
- Are the photos licensed for web and social media, with no time limit?
- How much does a new offer cost once the site is live?
- Does the quote state the timeline and what happens if it slips?
Mini case study
Illustrative example. Ciarán O. runs a 28-room hotel with a restaurant in a former warehouse on the Lee quays. A Cork agency proposes a bilingual site at 21 000 EUR plus a 2 800 EUR shoot, in 14 weeks. Kolonell proposes Premium at 8 200 EUR, with a Cork photographer booked separately for 2 800 EUR and a written 5-week schedule.
Build and images: 23 800 EUR versus 11 000 EUR, a 12 800 EUR gap. With the same 4 200 EUR of maintenance on each side, the 3-year total is 28 000 EUR versus 15 200 EUR. If 25 French stays a year of 2 nights at 170 EUR move from an OTA at 17 % to direct booking, the hotel keeps about 1 445 EUR of commission a year. Ciarán picks Kolonell and gives the future brand film to a Cork crew.
FAQ
How much does a boutique hotel website cost in Cork in 2026?
Expect a ballpark of 7 000 to 28 000 EUR with a Cork or Dublin agency, and 2 000 to 7 000 EUR with a freelancer. Kolonell charges a fixed 2 700, 4 500 or 8 200 EUR.
Isn't a Cork freelancer cheaper?
Sometimes, yes, especially for a simple site around 3 000 EUR. Kolonell stands out with a written fixed price, a project manager, native copywriting and 3 months of support included.
Will the site be in French?
Yes on Premium at 8 200 EUR, with native French copywriting. German or Spanish is supplied by the hotel or quoted separately.
Does Kolonell run the channel manager?
No, the hotel keeps its channel manager and engine, billed by their vendor. Kolonell integrates the engine into the site, on every page from Growth at 4 500 EUR.
How do I pay?
By bank transfer or Wise, 50 % at kickoff and 50 % at delivery, so two payments of 4 100 EUR on Premium.
Let's scope your project. Send us your room categories, your target languages and your booking engine, and we come back with a fixed-price tier and a 3 to 4 week timeline (4 to 6 on Premium). Request your free quote or see the international offer.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
