The verdict in three sentences
A drilling contractor bidding for NGO, UNICEF or World Bank water projects is judged first on proven capacity: completed boreholes, equipment, staff and verifiable references. A website built around a map of every completed borehole, a downloadable English qualification file and well-sourced project sheets shortens prequalification and reassures procurement officers. At Kolonell, this kind of site costs 800,000 to 3,500,000 FCFA (1,220 to 5,340 EUR) depending on the Starter, Growth or Premium level, with a 5 to 8 week timeline.
What a procurement officer checks before opening your bid
In rural water supply contracts across the Sahel, a borehole fitted with a hand pump costs 6 to 12 million FCFA (about 9,150 to 18,300 EUR) depending on depth, geology and access. A lot of 20 to 40 boreholes often exceeds 200 million FCFA. Before any financial analysis, the donor or implementing NGO wants to know that the company is real, has delivered comparable works and can document them properly.
In 2026, international buyers do the obvious thing: they search the company name. A neglected social media page, or nothing at all, lowers confidence. A site with a map, dated photos, success rates and an English PDF file turns prequalification into a formality.
| Prequalification criterion | What the website should show | Recommended format |
|---|---|---|
| Comparable references | 400 geolocated boreholes, filterable by region and donor | Interactive map + project sheets |
| Technical capacity | Drilling rigs, compressors, trucks, maximum depth | Equipment page with dated photos |
| Key staff | Hydrogeologists, site managers, short CVs | Team page + CVs as PDF |
| Quality and safety | Procedures, pumping tests, water analyses | Methods page + sample reports |
| Legal standing | Company registration, tax and social security certificates | Downloadable qualification file |
| Working language | English file for UNICEF and the World Bank | English version of key pages |
Mapping 400 boreholes without slowing the site down
The map is the element that converts best. It must stay light, because many visitors browse on average mobile connections, including programme officers on field missions. The right approach is a compact points file, markers clustered by area, and detailed sheets that open only on click.
Every borehole sheet should carry the same fields: municipality and region, year, donor, depth, airlift yield, equipment type and last known operating status. That consistent format later lets you pull reliable statistics for your bids: boreholes per donor, average yield, positive borehole rate.
| Kolonell level | Range | Typical scope for a drilling company | Timeline |
|---|---|---|---|
| Starter | 800,000 to 1,200,000 FCFA (1,220 to 1,830 EUR) | 5 pages, site gallery, downloadable PDF file, contact form | 5 weeks |
| Growth | 1,200,000 to 2,000,000 FCFA (1,830 to 3,050 EUR) | Borehole map, project sheets, site news, visitor analytics | 6 to 7 weeks |
| Premium | 2,000,000 to 3,500,000 FCFA (3,050 to 5,340 EUR) | Filterable map, document area per donor, advanced SEO, polished animations | 7 to 8 weeks |
| Maintenance | 35,000 / 75,000 / 120,000 FCFA per month (53 / 114 / 183 EUR) | Updates, backups, new boreholes added | Monthly |
Languages are set in the quote. In this sector, an English version of the references, equipment and qualification pages is almost always worth it, because UNICEF and World Bank files are largely handled in English.
The qualification file: your most downloaded page
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A good qualification file runs 20 to 30 pages: company profile, organisation chart, equipment list with serial numbers, a five-year reference table with contract values and completion certificates, key staff CVs and legal documents. Publishing it online, kept current with a visible version date, saves you from emailing it for every tender.
Two precautions apply. Keep sensitive items (tax certificates, financial statements) behind a simple form that tells you who downloads them, and show the validity date of each certificate clearly. A procurement officer who spots an expired certificate will not take the time to call you.
Mini case study
Issa runs a drilling and water supply company in Ouagadougou and answers about 15 tenders a year. He wins 2 of them, with an average borehole billed at 8 million FCFA and lots of 10 boreholes on average.
He picks a Growth site at 1,600,000 FCFA with Standard maintenance at 75,000 FCFA a month, so 2,500,000 FCFA (about 3,810 EUR) in year one. If the map and English file help him pass prequalification more often and win just one extra lot of 10 boreholes, extra revenue reaches 80 million FCFA. At a cautious 10 % net margin, that is 8 million FCFA, more than three times the annual cost. Even a 4 borehole lot (32 million FCFA, 3.2 million margin) pays for it.
FAQ
Does a Burkinabe drilling company really need an English website? For national contracts, French is enough. For UNICEF, the World Bank or English-speaking NGOs, an English version of the 4 to 6 key pages and of the qualification file often makes the difference; languages are set in the quote.
Can we publish exact GPS coordinates of boreholes? Some donors refuse for security reasons. We then show the municipality or a point rounded to roughly 1 km, which still tells an evaluator what they need.
How long does it take to put 400 boreholes online? With a clean spreadsheet holding the main fields, import takes 2 to 3 days. Without structured data, plan 2 to 3 weeks of clean-up on your side.
Can the website replace the paper file in a bid? No, official documents are still required in the submission. The site helps you clear the due diligence step and saves 1 to 2 days on each tender.
What monthly cost should we expect after launch? Kolonell maintenance is 35,000, 75,000 or 120,000 FCFA per month depending on the level. For a site adding 30 to 50 boreholes a year, Standard is the usual choice.
Let's scope your project. Send us your borehole list and current qualification file, and we will scope the map, the English version and a 5 to 8 week launch plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.