The verdict in three sentences
For a London B2B services firm that needs a 10 to 60 page site its marketing team can edit, WordPress with a lean block theme is still the best balance of cost, autonomy and portability in 2026. Webflow pulls ahead for design-led teams that change layouts often and accept a monthly plan with weaker portability, while Wix suits sites under 15 pages with modest search ambitions. Headless, from around 15,000 GBP, only pays off with several sites, several languages or heavy integrations.
Ranking CMS options for a B2B firm
This ranking compares well-known public software on stable criteria. Budgets are 2026 estimates for a B2B site delivered by an agency or studio, excluding 20 % VAT.
| Rank | CMS | Software cost | Build budget | Team autonomy | Exit options |
|---|---|---|---|---|---|
| 1 | WordPress | Free, hosting 100 to 500 GBP a year | 4,000 to 18,000 GBP | Good with a well-configured block editor | Excellent, full export, any host |
| 2 | Webflow | Monthly plan, public price varies by plan | 6,000 to 22,000 GBP | Very good for layout | Medium, code export without CMS |
| 3 | Headless (decoupled CMS plus Next.js or similar) | Free to paid depending on vendor | 15,000 GBP and up | Good for content, weak for layout | Good, content available via API |
| 4 | Wix | Monthly plan, public price varies by plan | 1,500 to 6,000 GBP | Very good for beginners | Weak, rebuild needed to migrate |
Kolonell is one of the possible providers for a fast custom site: Starter from 610 to 1,145 EUR (5 pages, 7 to 10 working days) or Premium from 1,200 to 2,300 EUR (21 to 30 days), with maintenance from 38 EUR a month. Weigh these against the ranges above for your page count and integrations.
Three-year total cost for a 30 page site
| Line item (36 months) | WordPress | Webflow | Wix | Headless |
|---|---|---|---|---|
| Build | 9,000 GBP | 12,000 GBP | 4,000 GBP | 22,000 GBP |
| Hosting or plan | 300 to 1,500 GBP | Site and editor seats, 2026 estimate: 900 to 2,700 GBP | 2026 estimate: 450 to 1,300 GBP | 500 to 2,700 GBP |
| Plugins or licences | 250 to 1,000 GBP | Third-party integrations: 0 to 900 GBP | Apps: 0 to 700 GBP | CMS: 0 to 4,500 GBP |
| Maintenance (updates, security) | 2,700 to 5,400 GBP | 1,800 to 3,600 GBP | 900 to 1,800 GBP | 3,600 to 7,200 GBP |
| Indicative total | 12,250 to 16,900 GBP | 14,700 to 19,200 GBP | 5,350 to 7,800 GBP | 26,100 to 36,400 GBP |
WordPress is free only on paper: plugins and core need monthly updates, so maintenance is heavier. Webflow and Wix bundle hosting and security, but you depend on their pricing changes.
Performance and compliance thresholds to require
| Requirement | Target | What usually breaks it |
|---|---|---|
| LCP (main content load) | Under 2.5 seconds | Unoptimised images, heavy themes |
| INP (responsiveness) | Under 200 milliseconds | Third-party scripts, chat widgets, pixels |
| CLS (visual stability) | Under 0.1 | Cookie banners, late-loading fonts |
| Cookie consent | UK GDPR and PECR compliant, no tracking before consent | Analytics tags firing on page load |
| Accessibility | WCAG 2.2 AA on key pages | Low contrast, missing labels on forms |
All four options can hit these targets, with very different effort. Write them into the contract, measured on your 5 most visited pages, and make sure copy uses British spelling and UK-specific proof points such as accreditations and case studies from UK clients.
Mini case study
Illustrative example: Oliver, managing partner of a 15 person IT consultancy in London, wants his team to publish case studies and 2 articles a month on a 35 page site. He compares WordPress at 10,000 GBP and headless at 22,000 GBP.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Over three years WordPress comes to about 15,000 GBP and headless to about 32,000 GBP. The 17,000 GBP gap would fund three years of content production. With one site, one language and only a CRM form integration, Oliver picks WordPress, writes an LCP under 2.5 seconds into the contract and books a 3 hour training session for his team.
FAQ
Is WordPress still a good choice for a B2B website in 2026?
Yes for most firms with 10 to 60 pages, provided you keep plugins to around 15 and pay for maintenance. Hosting costs 100 to 500 GBP a year.
Webflow or WordPress for a London services firm?
Webflow if marketing changes layouts often and accepts a monthly plan. WordPress if you want full ownership and a build budget of 4,000 to 18,000 GBP.
When should we go headless?
With two or more sites, three languages or deep CRM or ERP integrations. Budgets start around 15,000 GBP, and layout changes usually need a developer.
Is Wix credible for B2B?
For a site under 15 pages without ambitious SEO goals, yes. Beyond that, limited portability and technical control start to cost you.
How long does a 30 page B2B site take?
Four to 10 weeks depending on the CMS and content readiness. Late copy and images cause over half of timeline overruns.
Let's scope your project. Tell us your page count, autonomy needs and integrations, and we will recommend the right CMS with an indicative budget and timeline. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
