The verdict in three sentences
For a Dublin medtech preparing for CE marking under the MDR and an investment round, the best choice in 2026 is a team used to regulated health communication, able to serve clinicians, distributors and investors on one credible site. Market budgets run from EUR 12,000 to 50,000 excl. VAT over 8 to 16 weeks, but much of that money pays for writing and claim review that your regulatory affairs team must sign off anyway. A well built premium foundation, such as Kolonell Premium at EUR 1,200 to 2,300 delivered in 21 to 30 days, can carry the site if your team keeps control of every claim.
Agency types, ranked
This ranking compares provider categories, never named agencies. Budgets are 2026 estimates for a 15 to 30 page English site, with optional German or French pages for EU distributors.
| Rank | Provider type | Budget excl. VAT | Timeline | Health regulatory know-how | Exit and ownership | Best for |
|---|---|---|---|---|---|---|
| 1 | Specialist life sciences agency | EUR 28,000 to 50,000 | 12 to 16 weeks | Strong, review workflow built in | Good on a standard CMS | Series A and later |
| 2 | B2B tech and industrial agency | EUR 18,000 to 32,000 | 10 to 14 weeks | Medium, needs a clear brief from RA | Good | Medtechs with a mature RA function |
| 3 | Premium foundation (Kolonell Premium type) + freelance medical writer | EUR 1,200 to 2,300 + EUR 3,500 to 9,000 writing | 5 to 8 weeks | Provided by the writer and your RA team | Very good, code and content handed over | Pre-CE startups, tight budgets |
| 4 | Generalist local agency | EUR 12,000 to 22,000 | 8 to 12 weeks | Low | Varies | Simple corporate site, no HCP area |
| 5 | Solo freelancer | EUR 6,000 to 14,000 | 8 to 14 weeks | Low to medium | Depends on documentation | First version before fundraising |
The deciding criterion in health is the content approval process: who reviews claims, when, and how the approved version is archived. A generalist agency can ship a beautiful site and still let through an unproven clinical performance claim, which creates risk with your notified body and investors alike.
Constraints to write into the brief
| Constraint | What it means on the site | Estimated effort |
|---|---|---|
| Claims before CE marking | No clinical performance presented as established, clear regulatory status | 2 to 4 days of review |
| EU MDR 2017/745 | Consistency between website, instructions for use and technical file | Part of the review |
| Irish oversight by the HPRA | Promotional material must be accurate and not misleading | Review cycle with RA |
| Healthcare professional area | Restricted access, status declaration, separate technical content | 3 to 6 days of build |
| Patient data | GDPR special category data, data protection impact assessment, EU hosting | EUR 100 to 500 a month extra hosting and compliance |
| Investor pages | Team, regulatory milestones, publications, investor contact | 2 to 3 days |
| Additional EU languages | Medical translation reviewed by native speakers | EUR 1,800 to 4,500 per language |
A sensible approach is to publish a restrained version before certification, then an enriched version (indications, studies, product documentation) once the CE certificate is issued. Put that second phase in the contract now: it typically costs 20% to 30% of the initial budget.
What the Kolonell Premium foundation includes
Kolonell is one option among others. Our Premium offer, EUR 1,200 to 2,300 delivered in 21 to 30 days, covers custom design, animation, technical SEO, multilingual setup and a CMS your team can update. It does not replace your RA team or a medical writer: it is the technical and visual base on which their work is published. If the healthcare professional area needs accounts, restricted documents or CRM integration, the project becomes a simple web application delivered in 1 to 2 months. Ongoing support runs at EUR 38, 76 or 115 a month.
Mini case study
Illustrative example, fictional company: Aoife, marketing director at a 20 person Dublin medtech developing a cardiac monitoring patch, compares two options for a 20 page site before CE marking.
- Option A, specialist life sciences agency: EUR 36,000, 14 weeks, regulatory review included.
- Option B, premium foundation and medical writer: Kolonell Premium at EUR 2,300, freelance medical writer at EUR 7,000, German translation at EUR 2,500, HCP area as a simple web application at EUR 3,800, so EUR 15,600 in 8 weeks, plus 4 days of internal RA review valued at EUR 2,800.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Option B totals EUR 18,400, EUR 17,600 less than A, and goes live 6 weeks earlier, ahead of the investor roadshow. Aoife sets aside EUR 6,000 for the post-certification release.
FAQ
What budget should a medtech plan for its website in 2026?
EUR 12,000 to 50,000 excl. VAT for a 15 to 30 page site, depending on the provider type. A premium foundation plus a freelance medical writer can bring it down to around EUR 15,000 to 20,000.
Can we mention clinical performance before CE marking?
Be very cautious: an uncertified device must not be presented as available or proven for medical use. Have every page reviewed by regulatory affairs, which takes 2 to 4 days.
Do we need special hosting for patient data?
Only if the site collects patient health data, which is special category data under the GDPR. A corporate site with a professional contact form does not, but a patient platform does, at EUR 100 to 500 a month extra.
How long does delivery take?
8 to 16 weeks with an agency, 5 to 8 weeks with a premium foundation delivered in 21 to 30 days and writing run in parallel. Content approval is almost always the bottleneck.
Should investor content sit on a separate site?
A dedicated section of 2 to 4 pages is usually enough: team, regulatory milestones, publications, contact. Update it at every milestone, about 4 to 6 times a year.
Let's scope your project. Share your regulatory status, target audiences and funding timeline, and we will propose a scope, an indicative budget in EUR and a schedule that fits your CE marking plan. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
