The verdict in three sentences
Becoming a business introducer in Senegal means turning your address book into income: you introduce a client to a provider, and you earn a commission when the deal closes. In digital, a single website referral can earn 120,000 to 180,000 FCFA, and an e-commerce or marketplace referral much more. No stock, no code, no starting capital — just qualified introductions and a clear contract.
What a business introducer really does
A business introducer is an intermediary who connects a potential client with a company and is paid on results. Unlike a salaried sales rep, there is no employment link: they are free, work for whoever they choose, and are paid only on deals actually closed. It is one of the rare incomes where the initial effort (an introduction) is decoupled from capital.
Three sectors stand out in Senegal in 2026:
| Sector | Average ticket 2026 | Usual commission | Why it works |
|---|---|---|---|
| Websites / showcases | 250,000 – 1,200,000 FCFA | 10 – 15 % | Every SME wants to be on Google |
| E-commerce (Wave/OM) | 1,000,000 – 4,000,000 FCFA | 12 % | Mobile payment boom |
| B2B services (accounting, HR) | 150,000 – 800,000 FCFA / month | 5 – 10 % recurring | Long-term contracts |
| Insurance / credit | variable | 3 – 8 % | Trust network is key |
| Real estate | 5 % of sale price | 2 – 5 % | Large tickets, long cycle |
*2026 orders of magnitude, to confirm with the provider.*
How to find clients to refer
You don't need cold prospecting. Your best referrals come from your immediate circle: the neighbourhood restaurateur with no website, the cousin launching an Instagram shop, the CEO friend complaining about a slow site. The golden rule: listen for business problems, don't sell.
A simple path to a first referral:
- Spot 10 companies in your network without a serious web presence.
- Pick a reliable provider with a formal introducer program.
- Present the need, not the product: "you're losing clients without a site, I know a serious team".
- Make the introduction (WhatsApp, three-way call, coffee).
- Let the provider qualify, quote and close — you earn your commission on payment.
The Kolonell introducer program
Kolonell, a Dakar-based digital agency, runs a transparent business introducer program. You refer a company, we build its website, e-commerce or marketplace, and you're commissioned as soon as the client pays:
| Project type | Commission on sale | Recurring share |
|---|---|---|
| Showcase site | 15 % | 5 % on maintenance/SEO |
| E-commerce | 12 % | 5 % recurring |
| Marketplace | 10 % | 5 % recurring |
| Institutional | 8 % | on quote |
A Premium showcase referral at 1,200,000 FCFA = 180,000 FCFA upfront, plus 5 % on the maintenance subscription. Three referrals a month and you beat a manager's salary, with zero production workload.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mini case study
Fatou, 29, an executive assistant in Dakar, has a wide network of shop owners. In March 2026 she refers three clients to a web agency via an introducer program:
- Fashion boutique → showcase site 600,000 FCFA → 90,000 FCFA (15 %)
- Restaurant → Premium showcase 1,200,000 FCFA → 180,000 FCFA
- Grocer → e-commerce 1,500,000 FCFA → 180,000 FCFA (12 %)
Monthly total: 450,000 FCFA in commissions for ~6 hours of introductions. Fatou produced nothing: she simply connected the right people.
FAQ
Do I need a legal status to be a business introducer?
For a one-off referral, a simple introducer contract is enough. Beyond a few referrals a year, register (sole proprietorship or GIE) to invoice your commissions properly and stay compliant with the Senegalese tax authority.
How much can you really earn per month?
A beginner introducer often signs 1 to 2 deals a month, i.e. 90,000 to 300,000 FCFA. With an active network and a good provider, 500,000 FCFA monthly is reachable by month 3.
What if the client refuses to pay my commission?
That's why an introducer contract with a non-circumvention clause is essential: it protects you even if the client later tries to deal directly.
Do I need to know web development to refer digital projects?
No. You sell an introduction, not technical expertise. The provider quotes and delivers — you bring trust and the contact.
Let's talk about your project. Join the Kolonell introducer program and turn your network into income this month. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
