The verdict in three sentences
You do not need to code to make money from the web: you just need to bring in clients to an agency that does the delivery. The key is to understand the commission structure and pick the pole where your network is strongest. With the Kolonell referral program, a handful of sales a month builds real income, partly recurring.
Selling yourself versus referring for a commission
Building your own agency demands skills, a team and capital. Referring business demands only a network and a clear pitch.
| Criterion | Build your agency | Become a referral partner |
|---|---|---|
| Technical skill | Essential | None |
| Startup capital | High | Zero |
| Project delivery | On you | Handled by the agency |
| Risk | High | Low |
| Income | Full margin | Commission + recurring |
| Time to first income | Several months | 1 to 4 weeks |
The Kolonell referral commission structure in 2026
The Kolonell referral program pays for every client you bring, with a recurring share on maintenance. Here are the 2026 rates.
| Pole | Sale commission | Recurring | Average ticket |
|---|---|---|---|
| Showcase | 15 % | 5 % | 250,000 to 1,200,000 FCFA |
| E-commerce | 12 % | — | 1,000,000 to 6,000,000 FCFA |
| Marketplace | 10 % | — | 2,500,000 to 20,000,000 FCFA |
| Institutional | 8 % | — | 5,000,000 FCFA and up |
A showcase sale at 500,000 FCFA pays 75,000 FCFA on signing, plus 5 percent recurring on maintenance. An e-commerce contract at 3,000,000 FCFA generates 360,000 FCFA in commission. A showcase sales cycle runs 1 to 4 weeks.
Mini case study
Aminata is a field sales rep in Lagos who knows many SMEs. She refers 3 showcase sites a month at 500,000 FCFA each. Her sale commission: 3 × 75,000 = 225,000 FCFA per month. On top comes 5 percent recurring on maintenance contracts: over a year, with 36 referred clients paying an average 60,000 FCFA in monthly maintenance, the recurring share alone reaches several hundred thousand FCFA a month at cruising speed. Without writing a single line of code.
FAQ
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Do I need a registered business to be a partner?
Not to start, but formalizing (sole proprietor, limited company) makes invoicing commissions easier and reassures. It is recommended once volume grows.
How am I paid?
The sale commission is paid when the client settles, via mobile money or transfer. The recurring share lands each month as long as the client stays on maintenance.
Which pole pays most?
Showcase sites offer the best volume and a short cycle; e-commerce and institutional offer far larger tickets with higher unit commissions. Play to your real network.
How long until my first commission?
A showcase site sells in 1 to 4 weeks. Refer a qualified prospect this week and a first commission often lands within the month.
Is there a cap?
No. Income tracks the number of clients you bring and their pole. The wider your network, the more the recurring share compounds.
Let's talk about your project. Join the Kolonell referral program: 15 percent on showcase sites plus 5 percent recurring, 12 percent e-commerce, 10 percent marketplace, 8 percent institutional. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
