The verdict in three sentences
Digital referral is supplementary income you can earn with no technical skill: you recommend, the agency builds, you get a commission. At Kolonell the grid runs from 8 % (institutional) to 15 % + 5 % recurring (showcase), paid via Wave or Orange Money when the client pays. Zero starting capital: your only investment is your contacts and a few hours of outreach.
What a digital referral partner really is
A referral partner does not build the site: they connect a need (a merchant, a restaurant, a clinic with no site) to an agency that can deliver. You act as an independent salesperson. The value you bring is local trust: in Nigeria as in Senegal, a recommendation from someone you know converts ten times better than a cold ad.
In practice your work is three moves: spot a business that needs a site, introduce it to the agency (via a form or a simple message), then follow the deal to signature. Production, support and maintenance are not your problem.
The Kolonell commission grid 2026
Each division has its rate. The bigger the ticket, the larger the absolute commission, even if the percentage falls.
| Division | Sale commission | Recurring | Typical ticket | Earning per sale |
|---|---|---|---|---|
| Showcase | 15 % | 5 %/mo maintenance | 500,000 FCFA | 75,000 FCFA + recurring |
| E-commerce | 12 % | 5 % maintenance | 2,000,000 FCFA | 240,000 FCFA |
| Marketplace | 10 % | — | 5,000,000 FCFA | 500,000 FCFA |
| Institutional | 8 % | — | 5,000,000 FCFA | 400,000 FCFA |
The 5 % recurring on showcase sites is the detail that changes everything: if the client subscribes to maintenance at 50,000 FCFA/mo, you earn 2,500 FCFA every month for as long as the contract lives. Ten clients on maintenance = passive income of 25,000 FCFA/mo with nothing more to do.
How much you can earn per month
It all depends on volume and division. Here are 2026 orders of magnitude for a regular but not full-time partner.
| Pace | Target division | Sales/month | Monthly commission |
|---|---|---|---|
| Beginner | Showcase Starter | 1 | 37,500 FCFA |
| Occasional | Showcase | 2 | 150,000 FCFA |
| Regular | Showcase + 1 e-commerce | 3 + 1 | 465,000 FCFA |
| Ambitious | E-commerce mix | 3 | 720,000 FCFA |
| Institutional network | 1 large deal | 1/quarter | 400,000 FCFA |
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These figures are estimates: they assume you speak to enough prospects. The real lever is not the rate, it is the number of conversations you start each week.
Mini case study
Awa, a teacher in Dakar, knows many women traders at the HLM market. Alongside her job she recommends Kolonell. In month one she introduces 6 shops; 2 sign a showcase site at 500,000 FCFA. Commission: 2 × 75,000 = 150,000 FCFA. Both clients take maintenance at 50,000 FCFA/mo: Awa earns 2 × 2,500 = 5,000 FCFA/mo recurring. Over six months, at 2 sales/month, she has collected roughly 900,000 FCFA plus a recurring stream that grows with each new client, all paid via Wave.
FAQ
Do I need to know how to code to be a referral partner? No, no technical skill is required. You sell a solution, the agency builds it. Your asset is your network and your ability to listen to a need.
How and when am I paid? The commission is paid when the client pays, via Wave or Orange Money. On a 500,000 FCFA site once paid, you receive your 75,000 FCFA without waiting for production to finish.
Can I combine it with a salaried job? Yes, that is the most common case. Referral work takes a few hours a week and can be done in the evening or at weekends, with no fixed schedule.
Is there a commission ceiling? None. A partner who lands an institutional deal at 5,000,000 FCFA earns 400,000 FCFA on a single sale. Volume and the quality of your prospects set your ceiling.
Do I need a registered business to start? Not to start, but registering (with CAC, getting a TIN) builds credibility in B2B and makes invoicing easier as soon as volume grows.
Join the Kolonell referral program
The Kolonell referral program is open to everyone, with no capital and no binding contract. You recommend projects, we build them, and you earn: 15 % + 5 % recurring on showcase sites, 12 % on e-commerce, 10 % on marketplaces, 8 % on institutional, via Wave or Orange Money.
Let's talk about your project. Become a Kolonell referral partner and turn your network into income this month. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.