The verdict in three sentences
Being a referral partner for a web agency means earning a commission every time a contact from your network signs a project, without spending a franc or writing a line of code. At Kolonell, a showcase-site sale at 500,000 FCFA earns you 75,000 FCFA (15%) plus 5% recurring on maintenance, and an institutional project at 10M can be worth 800,000 FCFA. The real lever is the stacking of recurring income: each referred client keeps paying you month after month.
How does the Kolonell referral program work?
The principle is simple: you introduce a prospect, the agency delivers the project, you get paid on the signed sale. No upfront cost, no quota. Payment goes out via Wave or Orange Money as soon as the client pays, and recurring income lands as long as the client stays active.
Rates depend on the service tier sold. Here is the 2026 scale:
| Tier | Sale commission | Recurring | Average ticket | Earnings on 1 sale |
|---|---|---|---|---|
| Showcase | 15% | 5% maintenance | 500,000 FCFA | 75,000 FCFA |
| E-commerce | 12% | 5% | 2,000,000 FCFA | 240,000 FCFA |
| Marketplace | 10% | 5% | 5,000,000 FCFA | 500,000 FCFA |
| Institutional | 8% | — | 10,000,000 FCFA | 800,000 FCFA |
A single well-placed contact — an NGO head, a group director — can therefore be worth more than a dozen small sales.
How much can you really earn per month?
It all depends on volume and tier mix. Here are three realistic partner profiles (2026 ballpark):
| Profile | Sales / month | Mix | One-off commission | Recurring after 6 months |
|---|---|---|---|---|
| Occasional | 1 showcase | Showcase | 75,000 FCFA | ~30,000 FCFA/month |
| Regular | 2 showcase + 1 e-commerce | Mixed | 390,000 FCFA | ~90,000 FCFA/month |
| Active | 3 e-commerce + 1 marketplace | High-end | 1,220,000 FCFA | ~250,000 FCFA/month |
Recurring is the key: 20 clients on maintenance at 100,000 FCFA/month is 100,000 FCFA/month passive (5%) that lands even in months when you sell nothing.
Mini case study
Fatou, a teacher in Thiès, knows three merchants and a clinic manager. Over two months she introduces a fashion boutique (Growth showcase, 500,000 FCFA) and the clinic (light e-commerce, 2,000,000 FCFA). Result: 75,000 + 240,000 = 315,000 FCFA in one-off commission, paid via Wave. On top come 5% on 100,000 FCFA of monthly maintenance across both clients, roughly ~10,000 FCFA/month that keeps accumulating. Fatou produced nothing: she simply opened two doors.
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FAQ
Do you need technical skills to be a referral partner?
No. You neither design nor code. Your job ends at a qualified introduction; the agency handles quotes, production and delivery. Good people skills matter more than a technical degree.
When am I paid and by what means?
The one-off commission is paid as soon as the client settles their invoice, usually within 2 to 3 weeks, via Wave or Orange Money. The recurring share (5%) is paid every month for as long as the client keeps a maintenance or SEO contract.
Is there a cost or commitment to start?
None. Joining the referral program is free, with no quota or exclusivity. You refer when you want, as much as you want.
Which tier is most profitable for a beginner?
The showcase site: short sales cycle, accessible ticket (250,000 to 1,200,000 FCFA) and a quick decision by the merchant. Larger e-commerce and marketplace tickets pay more but need a longer cycle.
Can I combine it with a salaried job?
Yes, that is the most common case. Referral work runs on your free time, over WhatsApp, with no hours or office.
Become a Kolonell referral partner. Introduce us to a contact, we handle the rest, and you earn up to 15% plus recurring. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
