The verdict in three sentences
Referring web projects becomes genuine supplementary income the moment the commission scale is transparent and paid on time. The Kolonell referral program pays 15 % on a showcase-site sale, plus 5 % recurring on maintenance, and 12 %, 10 % or 8 % for the e-commerce, marketplace and institutional poles. With two showcase sales a month, a partner builds an annuity exceeding 1.8 million FCFA per year without writing a line of code.
The referral scale by pole
The principle is simple: you introduce a qualified prospect, Kolonell sells and delivers, you earn a commission at signature. On poles with maintenance (showcase sites especially), a 5 % recurring commission is added every month for as long as the client pays their subscription.
| Pole | Sale rate | Recurring rate | Avg ticket 2026 | Earnings on 1st sale |
|---|---|---|---|---|
| Showcase | 15 % | 5 % / month | 500,000 FCFA | 75,000 FCFA |
| E-commerce | 12 % | — | 2,000,000 FCFA | 240,000 FCFA |
| Marketplace | 10 % | — | 5,000,000 FCFA | 500,000 FCFA |
| Institutional | 8 % | — | 10,000,000 FCFA | 800,000 FCFA |
On showcase maintenance billed at 75,000 FCFA/month, the 5 % recurring is 3,750 FCFA/month per client — modest alone, but it compounds fast: ten maintained clients means 37,500 FCFA/month of passive income, or 450,000 FCFA/year on top of sale commissions.
How much can you earn?
Annual income depends on the pole targeted and the pace. Here is a 2026 order-of-magnitude projection for a regular partner.
| Pace | Pole | Unit commission | Annual sale income | Recurring accrued yr 1 |
|---|---|---|---|---|
| 2 sales/month | Showcase | 75,000 FCFA | 1,800,000 FCFA | ~292,000 FCFA |
| 1 sale/month | E-commerce | 240,000 FCFA | 2,880,000 FCFA | — |
| 1 sale/quarter | Marketplace | 500,000 FCFA | 2,000,000 FCFA | — |
| 1 sale/half-year | Institutional | 800,000 FCFA | 1,600,000 FCFA | — |
A field rep combining showcase sites (volume) with one large institutional deal per year can target 3 to 4 million FCFA/year in total. The showcase pole is the easiest starting point: short sales cycle, SME budget decided in a single meeting.
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Mini case study
Fatou, an independent consultant in Dakar, knows many restaurant and clinic managers. In 2026 she refers 2 Growth showcase sites per month (500,000 FCFA each). Sale commission: 2 × 75,000 = 150,000 FCFA/month, or 1,800,000 FCFA over the year. Of the 24 signed clients, 18 subscribe to maintenance at 75,000 FCFA/month: 18 × 3,750 = 67,500 FCFA/month recurring by year-end. Year-1 total: around 2.2 million FCFA for introduction work, with no technical management.
FAQ
Do I need to be a developer or agency to become a partner? No. The role is limited to qualified introductions: Kolonell handles the quote, production, delivery and support. A solid SME address book is enough to target 2 sales a month.
When is the commission paid? On client payment, via Wave or Orange Money, typically within 7 days of receipt. The 5 % recurring share is paid monthly for as long as the maintenance contract stays active.
Can I combine several poles? Yes, and it is recommended. Many partners do volume on showcase sites (15 %) while keeping one or two e-commerce (12 %) or institutional (8 %) deals a year, with far higher tickets.
Is there a commission cap? None. The scale applies identically to the 1st and the 50th sale. The more signed business you bring, the more your income — sale and recurring — grows linearly.
How do I track my sales and payments? Each partner receives a CRM tracking link listing their prospects, the status of each deal and the history of commissions calculated automatically by pole.
Let's talk about your project. Join the Kolonell referral program and turn your network into recurring income this month. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.