The verdict in three sentences
Becoming a referral partner for a web agency turns your address book into income without writing code or managing projects. You refer a client, the agency delivers, and you earn a commission on signature plus a recurring percentage on maintenance. At Kolonell, rates run from 8 % to 15 % by pole, with 5 % recurring on subscriptions: three deals a month are enough for serious extra income.
The Kolonell referral program in numbers
The principle is simple: zero upfront cost, no exclusivity, you are paid on results. Here is the 2026 scale.
| Pole | Sale commission | Recurring | Average deal | Commission on average deal |
|---|---|---|---|---|
| Showcase site | 15 % | 5 % maintenance | FCFA 500,000 | FCFA 75,000 |
| E-commerce | 12 % | 5 % maintenance | FCFA 2,000,000 | FCFA 240,000 |
| Marketplace | 10 % | 5 % maintenance | FCFA 5,000,000 | FCFA 500,000 |
| Institutional | 8 % | 5 % maintenance | FCFA 10,000,000 | FCFA 800,000 |
The recurring share is the real lever: every client pays monthly maintenance (FCFA 50,000-200,000), and you earn 5 % on it for as long as the client stays. Ten active clients generate passive income that lands every month.
What you can really earn by pace
Your income depends on volume and the pole you target. Here are three realistic profiles.
| Profile | Deals/month | Mix | Immediate commission/month | Recurring after 1 year |
|---|---|---|---|---|
| Casual | 1 showcase | Showcase | FCFA 75,000 | ~FCFA 40,000/mo |
| Regular | 3 showcases | Showcase | FCFA 225,000 | ~FCFA 110,000/mo |
| Ambitious | 2 showcase + 1 e-commerce | Mixed | FCFA 390,000 | ~FCFA 180,000/mo |
| B2B network | 1 institutional/quarter | Premium | FCFA 267,000 (smoothed) | ~FCFA 150,000/mo |
A partner placing 3 showcase sites a month earns FCFA 225,000 upfront and watches recurring income climb month after month as the portfolio grows.
Who makes a good referrer?
The best profiles share one trait: they mix with decision-makers. Accountants, consultants, printers, community managers, real-estate agents, professional-association leaders. You need no technical skills: Kolonell qualifies the lead, runs the demo, quotes and delivers. Your job ends at the qualified introduction.
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Mini case study
David is an accountant in Lagos managing around thirty SMEs. In 2026 he becomes a Kolonell referral partner. He spots that 6 of his clients have no proper website.
- Months 1-3: he converts 5 into showcase sites at FCFA 500,000 -> 5 x 75,000 = FCFA 375,000 commission
- These 5 clients take maintenance at FCFA 60,000/month -> recurring: 5 x 60,000 x 5 % = FCFA 15,000/month
- Month 6: he places an e-commerce site at FCFA 2,000,000 -> FCFA 240,000
- Year end: ~FCFA 700,000 in one-off commissions plus recurring nearing FCFA 25,000/month
Without changing jobs, David added nearly FCFA 900,000 to his annual income from 6-7 introductions.
FAQ
Do you pay to become a referrer? No, joining the Kolonell program is free and non-exclusive. You take no financial risk: you are paid only when a deal closes.
When am I paid? The sale commission is released once the client's deposit is collected (often 40-50 % of the project), the balance on delivery. The recurring share lands every month via Wave or transfer, as long as the client keeps maintenance.
How much time does it take? A qualified introduction takes minutes: you introduce, we take over. Most referrers spend under 2 hours a week for steady extra income.
Can I combine poles? Yes, and it is recommended. An institutional deal at 8 % on FCFA 10,000,000 pays FCFA 800,000 in a single sale, where three showcases pay FCFA 225,000: diversifying smooths your income.
How do I track my commissions? A partner dashboard summarizes your leads, their status and cumulative earnings, immediate and recurring, updated in real time.
Let's talk about your project. Join the Kolonell referral program and turn your network into recurring income this month. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
