The verdict in three sentences
Referring web projects is real supplementary income the moment the commission grid is clear and paid without friction. The Kolonell referral program pays 15 % on a showcase site + 5 % recurring, 12 % on e-commerce, 10 % on marketplace and 8 % on institutional, settled via Wave or Orange Money. With 3 to 6 referrals a month, an active partner turns their contact list into several hundred thousand FCFA monthly.
Why referral works in 2026
In Senegal as in Côte d'Ivoire, SMEs are digitising en masse but don't know who to call. A shopkeeper, an accountant, a consultant or a freelance developer already knows dozens of professionals who need a website. Referral simply means connecting that prospect with the agency: you manage neither the quote, nor the production, nor the after-sales.
Two formats exist. The one-off referral — you flag an opportunity and earn the commission if it closes. The structured partnership — you become a regular channel, with a tracking link, a dashboard of your referrals and consolidated monthly payouts. The second maximises the recurring income.
The Kolonell 2026 commission grid
| Division | Sale commission | Recurring (maintenance/SEO) |
|---|---|---|
| Showcase site | 15 % | 5 % / month |
| E-commerce | 12 % | 5 % / month |
| Marketplace | 10 % | 5 % / month |
| Institutional | 8 % | negotiated per project |
Applied to real pricing, the grid delivers tangible amounts from the first referral.
| Referred project | Project price | Sale commission | Estimated recurring |
|---|---|---|---|
| Showcase Starter | 250,000 FCFA | 37,500 FCFA | 2,500 FCFA/mo |
| Showcase Premium | 1,200,000 FCFA | 180,000 FCFA | 5,000 FCFA/mo |
| E-commerce Growth | 2,000,000 FCFA | 240,000 FCFA | 7,500 FCFA/mo |
| Marketplace Starter | 2,500,000 FCFA | 250,000 FCFA | 10,000 FCFA/mo |
| Institutional Standard | 5,000,000 FCFA | 400,000 FCFA | per quote |
The recurring share is calculated on maintenance contracts (50,000–200,000 FCFA/mo) and SEO (75,000–300,000 FCFA/mo) subscribed by the client. A partner who places five showcase sites under maintenance builds a passive stream that grows with each new client.
How much an active partner can earn
| Profile | Referrals/mo | Average ticket | Estimated monthly commission |
|---|---|---|---|
| Occasional | 1 showcase | 500,000 FCFA | 75,000 FCFA |
| Regular | 3 mixed projects | 900,000 FCFA | ~320,000 FCFA |
| Dedicated seller | 6 projects | 1,100,000 FCFA | ~700,000 FCFA + recurring |
These 2026 orders of magnitude assume a realistic close rate of 30 to 40 % on the qualified prospects you pass on.
Mini case study
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Fatou, an accountant in Dakar, handles the books of about fifteen SMEs. In one month she refers three clients: a clinic (Premium showcase at 1,200,000 FCFA), a fashion boutique (e-commerce Growth at 2,000,000 FCFA) and a restaurant (Growth showcase at 500,000 FCFA).
Her sale commissions: 180,000 + 240,000 + 75,000 = 495,000 FCFA. Two clients subscribe to maintenance: she adds around 9,000 FCFA/month of recurring income that lands every month with no effort. Over six months, if she keeps the pace, her total tops 3,000,000 FCFA — a genuine second salary built on top of her existing job.
FAQ
How much do you earn on a Premium showcase site at 1,200,000 FCFA?
The commission is 15 %, i.e. 180,000 FCFA paid at the sale, plus 5 % on the recurring contracts (maintenance, SEO) the client subscribes to afterwards.
When and how is the commission paid?
It is settled via Wave or Orange Money as soon as the client deposit is collected, then the balance on delivery. Recurring income is consolidated and paid monthly.
Do you need a registered company to be a partner?
Not to start, but having a NINEA/RCCM makes invoicing and regular payments easier beyond a few referrals. A regular partner has every interest in formalising.
How many referrals a month for serious income?
With 3 to 6 closed referrals, an active partner targets 300,000 to 700,000 FCFA per month, excluding the recurring share that accumulates over time.
Can you combine referral work with another activity?
Yes, that's the norm: consultants, freelancers and sales reps do it alongside their main job. No exclusivity is imposed under the 2026 program.
Join the Kolonell referral partner program. Turn your contact list into commissions paid via Wave, with 15 % on every showcase site and 5 % recurring. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
