The verdict in three sentences
Becoming a referral partner for a web agency is not a symbolic side gig: it's income measured in hundreds of thousands of FCFA per month if your network is active. At Kolonell you earn 15% on a showcase sale plus 5% recurring on maintenance, 12% on e-commerce, 10% on a marketplace and 8% on institutional projects. Payment goes out via Wave or Orange Money as soon as the client pays their deposit.
What each referred project pays
The principle is simple: you introduce a prospect, the agency signs and delivers, you collect a percentage of the contract. Here is the 2026 order of magnitude for earnings by project type at Kolonell.
| Project type | Average ticket | Rate | Commission at sale | Monthly recurring |
|---|---|---|---|---|
| Showcase Starter | 250,000 FCFA | 15% | 37,500 FCFA | 5% maintenance |
| Showcase Growth | 500,000 FCFA | 15% | 75,000 FCFA | 5% maintenance |
| Showcase Premium | 1,200,000 FCFA | 15% | 180,000 FCFA | 5% maintenance |
| E-commerce Starter | 1,000,000 FCFA | 12% | 120,000 FCFA | 5% maintenance |
| E-commerce Premium | 4,000,000 FCFA | 12% | 480,000 FCFA | 5% maintenance |
| Marketplace Growth | 5,000,000 FCFA | 10% | 500,000 FCFA | — |
| Institutional Standard | 5,000,000 FCFA | 8% | 400,000 FCFA | — |
One detail changes everything: the 5% recurring on maintenance. A 100,000 FCFA/month maintenance contract pays you 5,000 FCFA/month for as long as the client stays active. Ten maintained clients means 50,000 FCFA/month landing with no new effort.
How much does an active referrer really earn?
Income depends on volume and the mix of poles. Here are three realistic profiles by network intensity.
| Profile | Projects/month | Typical mix | One-off commission | + Recurring (month 6) |
|---|---|---|---|---|
| Occasional | 1 showcase | Growth | 75,000 FCFA | ~15,000 FCFA |
| Regular | 3 projects | 2 showcase + 1 e-commerce | 270,000 FCFA | ~45,000 FCFA |
| Well-connected | 5 projects | 3 showcase + 1 e-com + 1 institutional | 700,000 FCFA | ~70,000 FCFA |
| Strong B2B network | 1 institutional | Standard | 400,000 FCFA | — |
At a pace of 3 to 5 projects per month, a well-connected referrer sits in a range of 300,000 to 900,000 FCFA monthly, recurring included. This is a 2026 order of magnitude, not a guarantee: it all depends on your prospect conversion rate.
Mini case study
Fatou, an HR consultant in Dakar, knows dozens of SME owners. In one month she introduces five contacts to Kolonell. Three sign: two Growth showcase sites (500,000 FCFA each) and one Starter e-commerce (1,000,000 FCFA).
- Showcase sites: 2 × 75,000 = 150,000 FCFA
- E-commerce: 12% × 1,000,000 = 120,000 FCFA
- Total at sale: 270,000 FCFA
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All three clients take maintenance (100,000 FCFA/month each). Fatou earns 5%, or 15,000 FCFA/month in recurring. After six months her cumulative recurring exceeds 90,000 FCFA on top of her sales commissions.
FAQ
Do I need to be a developer to become a referrer?
No. You don't write a line of code: you introduce a prospect, Kolonell handles the demo, quote, production and support. Your only job is the qualified introduction.
When do I get paid?
The sales commission is paid as soon as the client's deposit is collected (often 40 to 50% at signature), via Wave or Orange Money. The recurring share lands every month for as long as the client keeps their maintenance.
Is there an earnings cap?
None. There is no limit on the number of projects you refer. A referrer who lands a 25,000,000 FCFA institutional project earns 8%, or 2,000,000 FCFA on a single deal.
What if the prospect doesn't sign right away?
The lead stays attributed to the referrer for several months. An institutional deal has a 3-to-6-month cycle: your commission is protected while the cycle plays out.
Can I combine this with a salaried job?
Yes, most referrers do it as a supplement. No exclusivity is required: you refer when you want, at the pace that suits you.
Let's talk about your project. Join the Kolonell referral program and turn your address book into recurring income. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
