Digital Africa11 min read

Becoming a web agency referral partner: commissions explained (2026)

Mohamed Bah·Fondateur, Kolonell
August 13, 2026
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Becoming a web agency referral partner: commissions explained (2026)

Becoming a web agency referral partner: commissions explained (2026)

Digital Africa

The verdict in three sentences

Many people have a network — merchants, executives, associations — but don't know how to monetize it. The Kolonell referral partner program turns a simple introduction into income, with commissions of 8 to 15 % of the contract plus 5 % recurring, without writing a line of code. An intro that lands a showcase site earns 37,500 to 180,000 FCFA; an e-commerce deal, up to 720,000 FCFA.

The 2026 commission rates

The scale depends on the pole of the project referred. The higher the deal size, the higher the commission in absolute value, even as the percentage drops.

PoleSale commissionRecurring2026 deal sizeEstimated commission
Showcase15 %+ 5 %250,000-1,200,000 FCFA37,500-180,000 FCFA
E-commerce12 %+ 5 %1,000,000-6,000,000 FCFA120,000-720,000 FCFA
Marketplace10 %2,500,000-20,000,000 FCFA250,000-2,000,000 FCFA
Institutional8 %5,000,000-60,000,000 FCFA400,000-4,800,000 FCFA

The 5 % recurring on showcase and e-commerce applies to subscriptions (maintenance, SEO, hosting) as long as the client stays active — income that lands every month with no new effort.

How it works, concretely

Becoming a referral partner requires no technical skill. You spot a need, make the introduction, and Kolonell handles the rest: quote, development, delivery, support.

StepWhat you doTiming
1. IdentifySpot a need in your networkOngoing
2. IntroduceConnect them to KolonellImmediate
3. Follow-upKolonell handles quote and project5-15 days showcase
4. SignatureContract is signed and paidVariable
5. CommissionMobile money payout30-60 days after payment

Commission is paid by mobile money, 30 to 60 days after the client pays, with transparent tracking of every deal referred.

Mini case study

Fatou is an accountant in Dakar and knows many SMEs. In one quarter, she introduces three clients: two showcase sites (500,000 and 800,000 FCFA) and one e-commerce (2,000,000 FCFA). Her sale commissions: 75,000 + 120,000 + 240,000 = 435,000 FCFA. On top comes 5 % recurring on their maintenance subscriptions, about 15,000 FCFA a month that keeps landing. Without writing code, she has built a durable side income.

Need a professional website?

Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.

FAQ

Do I need technical skills to be a referral partner?

None. You bring the relationship, Kolonell brings the expertise. Your role ends at the introduction; the team handles the quote, development and support.

When do I get paid?

Commission is paid 30 to 60 days after the client pays, by mobile money. For recurring subscriptions, the 5 % lands every month as long as the client stays active.

How much can I earn on a single deal?

It depends on the pole: from 37,500 FCFA on a small showcase site to over 4,800,000 FCFA on an institutional project worth 60 million FCFA. Recurring adds monthly income on showcase and e-commerce.

Is there a cap or exclusivity?

No, there's no commission cap. You can refer as many deals as your network allows, across all poles.

How do I track my referred deals?

Every deal is tracked and you get regular updates on its progress, from quote to signature, through to your commission payout.

Let's talk about your project. Join the Kolonell referral partner program and turn your network into recurring income. WhatsApp +221 77 596 93 33.

Tags:#referral partner#commission#kolonell#recurring income#business development#partnership#africa#sales
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Mohamed Bah

Fondateur, Kolonell

Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.