The verdict in three sentences
Becoming a Kolonell referral partner turns your contact book into income, with no stock, no code and no cash advance. You earn 15% on a business website (plus 5% recurring on maintenance), 12% on e-commerce, 10% on a marketplace and 8% on an institutional project, paid via mobile money. On an average website ticket of 250,000 to 1,200,000 FCFA, that is 37,500 to 180,000 FCFA per sale for a single qualified introduction.
Referral vs direct sale: what actually changes
Many people confuse "selling a website" with "referring a client". The referral partner handles neither the technical quote, nor the design, nor the client payment: they spot a need, introduce Kolonell, and let the team close. Their job stops at qualification and nurturing the relationship.
| Criterion | Direct sale (freelancer) | Kolonell referral partner |
|---|---|---|
| Technical skill required | High (design, code) | None |
| Cash advance | Yes (tools, time) | No |
| Project management | 100% on you | Zero (Kolonell team) |
| Non-payment risk | Total | None (paid on collection) |
| Revenue per 800,000 FCFA website | Variable, gross margin | 120,000 FCFA net (15%) |
| Recurring revenue | Only if you invoice | 5%/month automatic |
| Time per deal | 15-40 h | 1-3 h |
The referral model therefore suits a salesperson, a consultant, an overloaded designer, a community manager, or anyone in contact with SME owners.
The official 2026 commission scale
Pay depends on the division and the ticket size. Here is the scale applied by Kolonell, with figures given as 2026 orders of magnitude.
| Division | Sale commission | Recurring | Typical ticket (FCFA) | Partner earning (FCFA) |
|---|---|---|---|---|
| Website | 15% | 5%/month | 250,000 - 1,200,000 | 37,500 - 180,000 |
| E-commerce | 12% | 5%/month | 1,000,000 - 4,000,000 | 120,000 - 480,000 |
| Marketplace | 10% | 5%/month | 2,500,000 - 12,000,000 | 250,000 - 1,200,000 |
| Institutional | 8% | negotiated | 5,000,000 - 25,000,000+ | 400,000 - 2,000,000+ |
The 5% recurring applies to maintenance contracts (50,000 to 200,000 FCFA/month): a single well-nurtured client thus pays 2,500 to 10,000 FCFA every month, as long as they stay active. That is the building block of a long-term annuity.
Mini case study
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Moses, a ride-hailing driver in Lagos, talks every day with shopkeepers and restaurateurs. In one month he refers three projects: a restaurant website (600,000 FCFA), a clinic website (900,000 FCFA) and a fashion e-commerce store (1,800,000 FCFA).
- Restaurant website: 600,000 x 15% = 90,000 FCFA
- Clinic website: 900,000 x 15% = 135,000 FCFA
- Fashion e-commerce: 1,800,000 x 12% = 216,000 FCFA
- Total sales: 441,000 FCFA for roughly 8 hours of introductions
If all three clients subscribe to maintenance at 100,000 FCFA/month, Moses earns 3 x 5,000 = 15,000 FCFA/month in passive recurring income, or 180,000 FCFA over a year with no extra effort.
FAQ
Do you need a degree or a company to become a partner? No. You just need to be an adult with a mobile money account to receive commissions. Kolonell provides a tracking link and support to qualify your contacts.
When am I paid? The commission is paid once the client settles their first invoice, usually the 40-50% deposit. On an 800,000 FCFA website, you receive your 120,000 FCFA within a few days via mobile money.
What if the client ultimately declines? No cost to you: you advance nothing. Referral partnership is a zero-risk model; you are only paid on closed deals.
Can I combine several divisions? Yes, and it is recommended. A single network contains SMEs (website), shops (e-commerce) and sometimes groups (institutional at 8%): you address each need with the matching commission.
How do I track my ongoing deals? Every partner gets a shared CRM view: lead status, estimated amount, projected commission and payout date. You always know what has been collected and what is coming.
Let's talk about your project. Join the Kolonell referral partner program and turn your network into recurring income this month. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.