The verdict in three sentences
Being a referral partner for a web agency needs no capital: you introduce a business, the agency delivers, you earn a commission. The Kolonell program pays 15% on websites + 5% recurring, 12% e-commerce, 10% marketplace and 8% institutional. With 2 to 4 deals a month and recurring income stacking up, a steady partner builds a serious side income.
The Kolonell commission scale by pole
The amount depends on the pole and the ticket. Here is the commission on a typical sale, as a 2026 order of magnitude.
| Pole | Sale commission | Recurring | Typical ticket | Commission on ticket |
|---|---|---|---|---|
| Website | 15% | + 5% maintenance | 500,000 FCFA | 75,000 FCFA |
| Premium website | 15% | + 5% maintenance | 1,200,000 FCFA | 180,000 FCFA |
| E-commerce | 12% | + 5% recurring | 2,000,000 FCFA | 240,000 FCFA |
| Marketplace | 10% | per contract | 5,000,000 FCFA | 500,000 FCFA |
| Institutional | 8% | per contract | 10,000,000 FCFA | 800,000 FCFA |
The recurring part is the key: 5% of a 75,000 FCFA/month maintenance is 3,750 FCFA/month per client, but ten active clients generate 37,500 FCFA/month with no extra effort.
Monthly income projection
Assuming a realistic mix (mostly websites, a few e-commerce), here are three partner scenarios.
| Scenario | Deals/month | Mix | Sale commission | Recurring (month 12) |
|---|---|---|---|---|
| Beginner | 1 | 1 website | ~75,000 FCFA | ~5,000-15,000 FCFA |
| Steady | 2-3 | 2 websites + 1 e-commerce | ~390,000 FCFA | ~40,000-70,000 FCFA |
| Active | 4-5 | 3 websites + 2 e-commerce | ~705,000 FCFA | ~90,000-150,000 FCFA |
These figures are estimates: they depend on your closing rate and client retention on maintenance. The recurring income, however, compounds month over month.
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Mini case study
David is a freelance sales agent in Accra. In month one he introduces 2 restaurants (2 websites at 500,000 FCFA): 150,000 FCFA in commission. The next month, 1 e-commerce shop at 2,000,000 FCFA: 240,000 FCFA. After 6 months he has referred 9 website/e-commerce clients; the recurring share of their maintenance already pays him ~35,000 FCFA/month passively. His total over the half-year exceeds 1,200,000 FCFA for introductions alone, without writing a line of code.
FAQ
Do I need capital or a special status to start? No capital is required. Being formally registered helps you invoice commissions cleanly, but you can start making introductions immediately.
How is the commission calculated and paid? It applies to the net amount the agency collects: 15% on a website, 12% e-commerce, 10% marketplace, 8% institutional, plus 5% recurring on website/e-commerce maintenance. Payout follows the client's payment.
How many deals a month is realistic? An active partner closes 2 to 4 deals a month once the network is warm. The first month is usually slower while you build a pipeline.
Is the recurring income really worth it? Yes, it is the compounding effect: each maintenance client adds a small monthly stream. Ten to fifteen active clients can generate 50,000 to 150,000 FCFA/month passively after a year.
Who delivers the work and manages the client? The Kolonell agency. You focus on introductions and sales follow-up; production, support and invoicing are handled by the agency.
Let's talk about your project. Join the Kolonell referral partner program and start earning your commissions. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
