The verdict in three sentences
Being a digital referral partner turns your network into income: you surface a need (website, store, app), the agency delivers, and you earn a commission on the sale. At Kolonell, rates range from 8% to 15% of the contract, plus a 5% recurring cut on maintenance for brochure-site projects. Without writing a line of code, a few introductions a month generate serious extra income.
Commission rates by project type
The rate depends on the pole: the bigger the ticket, the lower the percentage, but the absolute amount climbs sharply. Here is the 2026 Kolonell referral grid.
| Project type | Sale commission | Recurring | Typical ticket FCFA |
|---|---|---|---|
| Brochure site | 15% | 5% maintenance | 250,000 – 1,200,000 |
| E-commerce | 12% | 5% maintenance | 1,000,000 – 4,000,000 |
| Marketplace | 10% | — | 2,500,000 – 12,000,000+ |
| Institutional | 8% | — | 5,000,000 – 25,000,000+ |
A single e-commerce project at 2,000,000 FCFA earns 240,000 FCFA in commission. An institutional site at 8,000,000 FCFA earns 640,000 FCFA on one successful introduction.
What a referral partner actually earns
Income depends on volume and project mix. Here are three partner profiles with a 2026 estimate.
| Profile | Projects/month | Dominant mix | Estimated monthly commission |
|---|---|---|---|
| Occasional | 1 | Brochure site | ~75,000 FCFA |
| Regular | 3 | Brochure + e-commerce | ~350,000 FCFA |
| Active networker | 5-6 | E-commerce + 1 big | 900,000 FCFA+ |
| Pro partner | 8+ | Mix + institutional | 2M FCFA+ |
The 5% recurring cut on maintenance builds income that stacks month after month: 10 brochure sites on 100,000 FCFA/month maintenance = 50,000 FCFA/month passive, on top of new sales.
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Mini case study
Fatou, an independent consultant in Dakar, mixes with many traders and SMEs. She brings 3 projects/month to Kolonell: 2 brochure sites (500,000 FCFA each) and 1 e-commerce (2,000,000 FCFA). Her commissions: 2 × 75,000 + 240,000 = 390,000 FCFA that month. As maintenance stacks up, her recurring reaches 60,000 FCFA/month after six months — no production, only qualified introductions.
FAQ
Do you need technical skills to be a referral partner? No. Your role is to spot a need and make the introduction. The agency qualifies, quotes, delivers and manages the project; you earn the commission on signing.
When is the commission paid? On customer payment, typically at signing then at final balance. The recurring cut is paid as long as the client pays their maintenance.
Is there an earnings cap? No. The more qualified projects you bring, the more you earn. Institutional tickets (8% of 8M+ FCFA) lift the average fast.
How do I track my introductions? Each partner has a view of their leads and commissions; the CRM automatically computes what's owed by pole and project.
Can I combine it with my current job? Yes, that's the point: most partners are traders, consultants or freelancers who monetize their network without leaving their main job.
Let's talk about your project. Join the Kolonell referral partner program and turn your network into recurring income. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
