The verdict in three sentences
Being a digital referral partner in Lagos means selling a skill you already have: knowing business owners who need a website. You write no code and manage neither servers nor design: you introduce the prospect to Kolonell and earn 15 % on a showcase sale plus 5 % recurring on maintenance. Four showcase sales a month at 500 000 FCFA add up to 300 000 FCFA in commissions, with no technical skill required.
Why Lagos is ideal ground in 2026
Victoria Island, Ikeja, Lekki, Yaba: Nigeria has hundreds of thousands of SMEs, restaurants, clinics and shops that still lack a credible online presence. Many rely on an Instagram or Facebook page, with no real website, no online payment, no Google ranking. Every owner frustrated by poor visibility is a prospect. Your job: spot the need, explain the value, and let the agency deliver.
The partner's edge is local trust. A shop owner in Balogun Market trusts a neighbour or contact far more than an advert. You are that human bridge, and you get paid for it.
Kolonell commissions by division
The scale is simple and public. It rewards both the initial sale and the long-term relationship.
| Division | Sale commission | Recurring | Avg ticket 2026 | Gain per sale |
|---|---|---|---|---|
| Showcase | 15 % | 5 % / month | 500 000 FCFA | 75 000 FCFA |
| E-commerce | 12 % | 5 % / month | 1 500 000 FCFA | 180 000 FCFA |
| Marketplace | 10 % | 5 % / month | 5 000 000 FCFA | 500 000 FCFA |
| Institutional | 8 % | 5 % / month | 8 000 000 FCFA | 640 000 FCFA |
The 5 % recurring applies to monthly maintenance contracts (50 000 to 200 000 FCFA/month depending on the division): it stacks client after client.
How much you can earn by pace
Everything depends on how many prospects you introduce and your conversion rate. Here are three realistic profiles.
| Profile | Showcase sales/month | Initial commission | Recurring stacked (month 6) | Total month 6 |
|---|---|---|---|---|
| Occasional beginner | 1 | 75 000 FCFA | 12 500 FCFA | 87 500 FCFA |
| Regular | 4 | 300 000 FCFA | 62 500 FCFA | 362 500 FCFA |
| Active full-time | 8 | 600 000 FCFA | 125 000 FCFA | 725 000 FCFA |
Recurring figures assume average maintenance of 50 000 FCFA/month and 5 % commission, stacked over clients signed since month one. 2026 order of magnitude, adjust to your volumes.
Joining the Kolonell referral program
Becoming a Kolonell referral partner costs nothing and imposes no quota. You get a referral link, a pitch sheet per division, and access to live demos to show on your phone. Commissions are paid by mobile money (Wave, Orange Money) as soon as the client pays. Rates are clear: 15 % + 5 % recurring for showcase, 12 % for e-commerce, 10 % for marketplace, 8 % for institutional. You stay in control of your time and your network.
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
Mini case study
Emeka, a ride-hailing driver in Lekki, talks to business owners every day. In one month he introduces 6 prospects to Kolonell; 3 sign a showcase site at 500 000 FCFA. His initial commission: 3 × 75 000 = 225 000 FCFA. The 3 clients take maintenance at 50 000 FCFA/month, so 5 % = 2 500 FCFA/month each, that is 7 500 FCFA/month recurring. After 6 months at this pace, Emeka accumulates over 1.3 million FCFA in commissions, alongside his main activity.
FAQ
Do I need to code or design?
No, no technical skill is required. You identify the need and introduce the client; Kolonell builds the site and handles design, payment and hosting. You earn your commission without touching a line of code.
When and how am I paid?
As soon as the client pays for the project, your commission is sent by mobile money (Wave or Orange Money). For a showcase sale at 500 000 FCFA, that is 75 000 FCFA, usually within a few days of payment.
How many prospects should I introduce per week?
A pace of 5 to 10 prospects per week with a 10 to 20 % closing rate lets you sign 4 showcase sales a month, about 300 000 FCFA in initial commissions.
Is the 5 % recurring really worth it?
Yes, because it compounds. Every client under maintenance pays you 5 % each month. With 20 clients, this passive income becomes significant and continues even if you slow down prospecting.
Can I do this alongside another job?
Absolutely. Most partners start part-time, introducing prospects they cross in daily life, before scaling up if results follow.
Let's talk about your project. Join the Kolonell referral partner program in Lagos and turn your network into income. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.