The verdict in three sentences
A B2B ordering portal moves your customers from "I phone my rep" to "I order online at 10 pm with my negotiated prices." In 2026, expect 30,000 to 80,000 EUR and a lead time of 10 to 18 weeks depending on module count and ERP integration. The payback is measured mainly on fewer sales calls and higher average order value via quick reordering.
Cost per module for a wholesale portal
A wholesaler's priorities differ from a B2C brand: what matters is reorder speed, per-customer terms and reliable stock. Here are the typical line items in a 2026 quote.
| Module | 2026 range (EUR) | Main benefit |
|---|---|---|
| Catalog + negotiated per-customer prices | 6,000 - 13,000 | Fair prices, no call |
| Quick reorder (history/lists) | 4,000 - 9,000 | Order in 2 min |
| Customer accounts + buyer roles | 4,000 - 10,000 | Controlled autonomy |
| ERP integration (stock/price/invoices) | 9,000 - 25,000 | Reliable real-time data |
| Order and outstanding tracking | 3,000 - 8,000 | Fewer support chases |
| Order import via CSV/EDI | 4,000 - 12,000 | Self-serve for big accounts |
ROI: fewer calls, bigger baskets
The first gain of a wholesale portal is offloading the sales and order-desk teams. The second, often underestimated, is a higher average order value once reordering becomes instant.
| Metric | Before portal | After portal (12 months) |
|---|---|---|
| Orders placed by phone/email | 85% | 35% |
| Order-desk time per order | 8 min | 2 min |
| Online average order value | baseline | +9 to +15% |
| Data-entry errors | 4 - 6% | < 1% |
| Order-taking availability | office hours | 24/7 |
| Processing cost per order | ≈ 6 EUR | ≈ 1.5 EUR |
Mini case study
Nadia, owner of a hospitality-supplies wholesaler in London, processes 600 orders a week, 80% by phone. Two order-desk staff spend most of their day on it. She invests 54,000 EUR in a portal with per-customer pricing, quick reorder and an ERP link.
Within a year, 60% of orders move online. Processing cost drops from 6 to 1.5 EUR per order: across ≈ 18,000 shifted orders, annual savings reach ≈ 81,000 EUR. The portal pays for itself in under 9 months, and the freed-up order desk focuses on high-potential customers instead of data entry.
FAQ
Need a professional website?
Kolonell builds websites that attract clients, optimized for the Sénégalese market. Free quote in 2 minutes.
What's the minimum budget for a useful portal?
A serious core (catalog, per-customer pricing, quick reorder, accounts) starts around 30,000 EUR. Below that, you cut the very features that drive ROI.
Must I integrate the ERP?
Not on day 1, but it's the strongest lever. Without it, you still re-key stock and prices twice; integration usually pays for itself in reduced errors and double entry.
How long before go-live?
10 to 18 weeks in 2026. A core without ERP can ship in 8-10 weeks; ERP integration adds 4 to 6 weeks.
Will my older, less digital customers use it?
With history-based reordering and a 2-minute checkout, adoption often exceeds 50% within 6 months, especially if your reps support the launch.
Can we handle EDI for large accounts?
Yes, a CSV/EDI import module (4,000-12,000 EUR) lets your biggest customers inject orders automatically.
Let's scope your project. Tell us your order volume, per-customer terms and ERP, and we'll price a portal and its ROI. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
