The verdict in three sentences
A B2B wholesale e-commerce platform costs in Dakar in 2026 between 8,000,000 and 25,000,000 FCFA depending on modules (catalogue, reseller pricing, mobile payment, credit, stock). The realistic timeline is 12 to 20 weeks. The ROI comes from orders placed outside business hours and a roughly 30% drop in order-taking calls that overload your teams.
What a wholesale platform must handle
Your resellers want to order fast, see their negotiated prices and pay via Wave, Orange Money or on credit. The platform must reflect that commercial reality.
| Module | Role | 2026 cost (FCFA) |
|---|---|---|
| Catalogue + product sheets | List, search | 2,000,000 – 4,000,000 |
| Per-account reseller pricing | Negotiated prices, volume discounts | 2,000,000 – 4,500,000 |
| Wave / Orange Money payment | Mobile collection | 1,500,000 – 3,000,000 |
| Credit / deferred payment | Reseller outstanding | 1,500,000 – 4,000,000 |
| Real-time stock management | Avoid stockouts | 2,000,000 – 5,000,000 |
| Orders dashboard | Steer, export | 1,500,000 – 3,500,000 |
| Platform total | 8,000,000 – 25,000,000 |
Concrete ROI for a wholesaler
The main gain is sales time and orders captured out of hours. 2026 order of magnitude.
| Indicator | Before (phone) | After (platform) |
|---|---|---|
| Orders outside 8am-6pm | 0% | ~25% |
| Order-taking calls | 100% | -30% |
| Entry time / order | ~8 min | ~1 min |
| Entry errors | frequent | near zero |
| Reseller stock visibility | none | real-time |
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Mini case study
Mr Ndiaye, owner of a hygiene-products wholesaler in Dakar, serves 180 resellers. His 3 tele-sales staff enter 300 orders/week by hand, about 40 h/week combined. A platform at 14,000,000 FCFA shifts 55% of orders to self-service. Gain: 22 h/week freed and 25% new orders placed evenings and weekends. With an average basket of 85,000 FCFA and 15 extra out-of-hours orders per week, that is +1,275,000 FCFA/week of captured revenue, paying back the platform in under 4 months.
FAQ
Is mobile payment reliable for B2B? Yes, Wave and Orange Money handle large amounts with webhook confirmation. For big balances, combine mobile payment with reseller credit tracked in the dashboard.
Can reseller credit be managed? Yes: outstanding per account, ceiling, due dates and automatic reminders. It is a key module for a wholesaler selling on terms.
What is the go-live timeline? 12 to 20 weeks for a complete platform. An MVP (catalogue + pricing + mobile payment) can ship in 8 weeks.
Do I need an existing ERP? No, but if you have one, integration syncs stock and prices. Otherwise, the platform can serve as the source of truth for stock.
Let's scope your project. Tell us your number of resellers, catalogue and payment methods: we will scope the priority modules and an FCFA budget. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
