The verdict in three sentences
A custom B2B wholesale and distribution software for a Berlin distributor costs between 40,000 and 110,000 EUR in 2026, with a 4 to 7 month timeline. It pays off as soon as you handle multi-tier per-customer pricing, mobile field order taking and a complex catalog. Key gains: +25 to +40 % sales productivity and a B2B portal letting your customers order autonomously 24/7.
How much B2B wholesale software costs in 2026
The price depends on scope: catalog and pricing management, or a full suite with a field app, customer portal and accounting connector. 2026 order of magnitude for the Berlin and cross-border market.
| Scope | Key features | Price EUR | Timeline |
|---|---|---|---|
| Essential wholesale | Catalogs, per-customer pricing, orders | 40,000 - 58,000 | 4 - 5 months |
| Standard wholesale | + Mobile field order taking, discounts | 62,000 - 88,000 | 5 - 6 months |
| Advanced wholesale | + B2B customer portal, accounting connector, KPIs | 92,000 - 110,000 | 6 - 7 months |
| SaaS solution (comparison) | Per-user subscription, fixed pricing | 30 - 90/user/month | 2 - 6 weeks |
| Annual maintenance | Enhancements, hosting, support | 15 - 20 % of build | Recurring |
A team of 8 sales reps on SaaS at 60 EUR/user/month represents 5,760 EUR/year, but without your specific pricing rules or your own-branded portal.
What custom software saves you
The gains show up in order-taking time, pricing errors and the autonomous order rate. Estimate for a mid-sized distributor.
| Lever | Without dedicated software | With custom software | Estimated gain |
|---|---|---|---|
| Order entry time | 10 - 15 min | 3 - 5 min | -65 % |
| Pricing errors | 4 - 8 % of lines | < 1 % | -85 % |
| After-hours orders | 0 % | 20 - 35 % via portal | New revenue |
| Sales visits / day | 4 - 5 | 6 - 8 | +40 % |
| Order-to-invoice delay | 2 - 4 days | Automatic D+0 | -90 % |
Mini case study
Marc runs a distribution business in Berlin with 8 sales reps processing 4,500 orders/month. Average entry time is 12 minutes; cutting it to 4 minutes with the mobile app frees up 600 hours/month (8 min x 4,500). At a loaded cost of 30 EUR/h, that is 18,000 EUR/month of redeployed sales capacity. Add the B2B portal capturing 25 % of orders autonomously and reducing pricing errors. On an 88,000 EUR software, the payback is under 6 months.
FAQ
Need a professional website?
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Can we manage different pricing per customer?
Yes, that is the core of B2B wholesale: pricing per customer, per product family, volume discounts and negotiated terms are modeled finely, unlike off-the-shelf tools.
Does mobile order taking work without a network?
Yes. The rep enters orders at the customer's site even offline; syncing happens when the network returns, essential on the road.
Does the B2B portal replace sales reps?
No, it frees them. Reorder orders go through autonomously 24/7, and reps focus on higher-value development and advisory work.
Can the software connect to our accounting?
Yes. The connector to your accounting system transfers invoices and payments automatically; budget 6,000 to 15,000 EUR depending on the tool.
How long to get started?
A first version with catalog + pricing + orders ships in 4 months, then the field app and B2B portal are added in iterations.
Let's scope your project. Tell us your number of reps, pricing complexity and accounting tool for a precise estimate. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
