The verdict in three sentences
Without a structured RFP, three agencies price three different projects and you end up comparing apples to oranges. A 6-to-10-page brief aligns scope, sitemap, SEO, GDPR and maintenance (TMA) — turning a 400 % quote spread into a 20 % one. Budget 6,000 to 18,000 EUR for a B2B brochure site in 2026, delivered in 6 to 10 weeks (London buyers convert to GBP).
The 10 sections of a 2026 RFP
An effective brief does not describe the solution — it describes the need and the constraints. Each section below prevents a classic misunderstanding.
| # | Section | What it locks | Mistake avoided |
|---|---|---|---|
| 1 | Context & goals | Lead gen, awareness, hiring | "Just a website" with no KPI |
| 2 | Audience & personas | B2B buyers, influencers | Generic content |
| 3 | Sitemap | Page count, depth | Forgotten pages, change orders |
| 4 | Design & brand | Logo, art direction, responsive | Endless revisions |
| 5 | Content | Who writes, how many pages | Client-side delay |
| 6 | SEO & performance | Keywords, Core Web Vitals | Zero traffic at launch |
| 7 | GDPR & legal | Consent, EU hosting | Regulator notice |
| 8 | Integrations | CRM, forms, analytics | Unpriced features |
| 9 | Acceptance & timeline | Milestones, sign-off criteria | Disputed delivery |
| 10 | Maintenance & warranty | Support, SLA, updates | Site abandoned at 6 months |
Sections 3, 8 and 10 drive 80 % of price variance: lock them first.
Market benchmarks in 2026
These are 2026 estimates for a B2B SME, excluding complex e-commerce.
| Item | 2026 range | Basis |
|---|---|---|
| B2B brochure site (8-15 pages) | 6,000 - 18,000 EUR | Fixed project |
| Senior agency / freelance day rate | 450 - 700 EUR | Per day |
| Delivery time | 6 - 10 weeks | After RFP sign-off |
| SEO copywriting (per page) | 120 - 350 EUR | 600-900 words |
| CRM integration (HubSpot/Pipedrive) | 800 - 2,500 EUR | Fixed |
| Monthly maintenance | 350 - 900 EUR/mo | 12-month contract |
| Managed hosting | 30 - 120 EUR/mo | EU, backups |
A quote under 5,000 EUR often hides an un-customized template or missing maintenance: ask.
Mini case study
Julien, marketing lead at an industrial SME in Bordeaux (45 staff), sends his RFP to three vendors. Without a brief, he gets quotes of 5,200, 11,800 and 21,500 EUR. After writing an 8-page RFP (12 pages, 2 integrations, maintenance included), the new quotes land at 12,000, 13,500 and 15,000 EUR — a spread cut from 314 % to 25 %. The 2 days invested (~900 EUR of internal time) save roughly 6,000 EUR in change orders and a month of delay.
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FAQ
Is an RFP really needed for a simple brochure site?
Yes, from 6,000 EUR up. Even a 4-page brief cuts quote spread threefold and secures acceptance testing. Without it, every change of mind becomes a billed change order.
Should I or the agency write the sitemap?
You set the page count and goals; the agency proposes the detailed sitemap. Plan 8 to 15 pages for a B2B site, each extra page costing 300 to 600 EUR.
How do I price maintenance in the RFP?
Require a separate line: security updates, backups, small changes. The 2026 market sits between 350 and 900 EUR/month depending on SLA level.
Does GDPR change the budget?
Marginally: cookie consent, EU hosting and a register add 300 to 800 EUR. Skipping it costs far more under a regulator audit.
How long from RFP to launch?
Plan 6 to 10 weeks after RFP sign-off, including 2 to 3 weeks of content production — usually the real client-side bottleneck.
Let's scope your project. Send us your target sitemap, integrations (CRM, analytics) and an indicative budget: we turn your need into a quotable RFP. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
