The verdict in three sentences
A precise requirements brief is the only way to compare quotes that otherwise swing by plus or minus 40%. Six line items concentrate most of the variance: number of page templates, languages, animation level, CMS, technical SEO and GDPR. This guide gives you a budget grid, a MoSCoW prioritisation matrix and a deliverables checklist to run a clean tender.
The line items that drive price
Before requesting a quote, cost the impact of each requirement. Here are the 2026 benchmarks for a B2B showcase site in London.
| Line item | Price impact | 2026 benchmark (EUR excl. VAT) |
|---|---|---|
| Number of templates (5 to 25) | High | +600 to +1,200 / template |
| Bilingual EN/FR | Medium | +15 to +18% of total |
| Animation (static → GSAP) | High | +2,500 to +5,000 |
| CMS vs fixed pages | Medium | +2,000 to +4,500 |
| Launch technical SEO | Medium | +1,000 to +2,500 |
| Full GDPR compliance | Low | +500 to +1,500 |
A 5-template fixed bilingual site structurally costs less than a 15-template animated site with CMS: the brief makes that gap explicit and negotiable.
The MoSCoW matrix to scope the perimeter
Not all features are equal. Rank them to avoid paying for "nice to have" at "must have" prices.
| Priority | Example features | Budget decision |
|---|---|---|
| Must have | Key pages, mobile, GDPR, base SEO | Non-negotiable |
| Should have | News CMS, advanced form | To budget |
| Could have | GSAP animations, dark mode | If budget allows |
| Won't have (v1) | Client area, 3rd language | Phase 2 |
By moving a "could have" to phase 2, a CFO easily recovers 3,000 to 6,000 EUR on the initial quote without degrading version 1.
Mini case study
Élodie, CFO of a B2B trading SME in London, launches a tender with three vendors. Without a brief, she receives quotes of 9,500, 16,000 and 24,000 EUR (excl. VAT): impossible to compare. After formalising 12 templates, bilingual, news CMS, light animations, the three quotes converge between 17,000 and 19,500 EUR. The brief gave her a comparison baseline and negotiation leverage worth several thousand euros.
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FAQ
What is a requirements brief really for?
To turn a vague request into a comparable scope. Without it, three agencies price three different projects and the gap can reach 40%. With it, you compare apples with apples.
How many pages should a B2B showcase site have?
Most fit in 8 to 15 templates: home, offers, about, references, blog, contact. Each extra template costs on average 600 to 1,200 EUR.
Do I need a CMS or fixed pages?
A CMS is justified if you publish regularly (news, blog). It adds 2,000 to 4,500 EUR but makes you autonomous. For a near-static site, fixed pages suffice.
How do I estimate the bilingual impact?
Expect +15 to 18% of the total budget for technical structure, translation and dedicated SEO. Do not underestimate the content workload: it is often what slips.
What should the deliverables checklist contain?
Approved mockups, source code, hosting access, admin training, documentation, QA and a timeline commitment. Require it in every quote to compare on identical terms.
Let's scope your project. Send us your brief (or your ideas) and indicative budget: we return a scoped quote and a MoSCoW perimeter. Detailed quote within 48 h. WhatsApp +221 77 596 93 33.
Mohamed Bah
Fondateur, Kolonell
Passionate about digital and entrepreneurship in Africa, Mohamed has been helping Sénégalese businesses with their digital transformation since 2020. Founder of Kolonell, he believes every SME deserves a professional and accessible online présence.
